Rohit Maddipudi
Lead Ux Designer @AgFirst Farm Credit Bank
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WORK HISTORY
Lead Ux Designer @AgFirst Farm Credit Bank
Lead the design process to launch redesigned AgFirst digital banking application and improved loan origination systems on desktop and mobile.• Created user flows to reduce friction points and complexity of loan management and transactions across multiple associations.• Streamlined the navigation of digital banking application by focusing on breadth of information architecture and frequency of use.• Maintained interactive creative assets, including content within AgFirst Digital design system. Reduced design time by 60% by standardizing Figma components across applications.• Improved the designs through design collaboration and iterations with peers, product and development teams.• Provided finalized high fidelity prototypes to product and development team with visual specs to ensure efficient design hand off to development team and reduce UI issues post development.• Improved the quality of production by working with development team and reviewing the implemented designs and conducting a UX review.
EDUCATION
Bentley University - Mc Callum Graduate School of Business
Master of Business Administration (M.B.A.), Information systems and Technology
Bentley University
Master's degree, Human Computer Interaction
Godavari institute of Engineering and technology
Bachelor of Technology (B.Tech.), Biomedical/Medical Engineering
SKILLS
ABOUT ROHIT MADDIPUDI
UX Design Leader | Design Ops | UX StrategistResults-driven UX Design Leader with 15+ years of experience in enterprise SaaS, fintech, and AI-driven UX. Expertise in leading design teams, scaling design systems, and driving user-centered product strategies. Proven success in collaborating with C-suite executives, product teams, and engineers to deliver intuitive, accessible, and impactful digital experiences. Adept at integrating AI-driven UX automation, conversational interfaces, and data-driven research into scalable design frameworks. Passionate about mentoring teams, optimizing design-to-development workflows, and ensuring a seamless user experience across platforms.KEY ACHIEVEMENTS Led UX transformation for enterprise SaaS and fintech applications, improving accessibility compliance by 30% and reducing design-to-development time by 60%. Managed and mentored UX teams, fostering a culture of design excellence, collaboration, and innovation. Integrated AI-driven UX workflows, leveraging ChatGPT, Galileo AI, and Replit AI to automate design tasks, enhance prototyping, and optimize product experiences. Drove fintech product innovation, reducing customer support tickets by 20% and improving conversion rates by 10% through AI-driven chatbot enhancements. Established scalable design systems, ensuring consistency across web, mobile, and desktop applications, improving developer efficiency, and reducing & UX STRATEGY Team Management & Mentorship – Built and led cross-functional design teams, fostering collaboration and design impact at scale. UX Strategy & Vision – Defined long-term UX roadmaps, aligning user needs, business goals, and product growth. AI & Automation in UX – Leveraged AI-driven workflows, chatbots, and conversational UX, improving efficiency and engagement. Scalable Design Systems – Established and maintained enterprise-level design systems (Figma, Sketch, Angular-based frameworks). Executive Stakeholder Collaboration – Partnered with C-suite, product, and engineering teams to advocate for design-led innovation.
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