Rohit Mishra
Associate Director - Food, Healthcare and Nutrition Category @Flipkart
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WORK HISTORY
Associate Director - Food, Healthcare and Nutrition Category @Flipkart
Bengaluru, IN
Sell lead for a $400M business - growing at 30%+ yoy• Defined and implemented vertical specific roadmap for growth – driving ~50% y-o-y growth in strategically important businesses• Scaled up inorganic channels of customer acquisition (Whatsapp, Telegram, performance marketing) at a high RPC of 6, currently accounts for 25% of category traffic• Enhanced customer engagement with CRM and merchandising, increasing repeat rates by 15%• Scaled up thematic concepts (Valentine, Festive, Payday, etc.) to deliver 2x faster growth than category, thereby driving customer and category growth
EDUCATION
Malaviya National Institute of Technology Jaipur
Bachelor of Technology (B.Tech.), Electronics and Communication Engineering
Faculty of Management Studies - University of Delhi
Master of Business Administration (M.B.A.), Marketing and Strategy
SKILLS
ABOUT ROHIT MISHRA
Associate Director at Flipkart with 13+ years of expertise in e-commerce, fashion, and FMCG. Proven track record in P&L Management, Business Development, and driving Revenue & Profit growth. Skilled team leader with a strategic focus on profitability and sustainable growth, currently managing a $400M business. Passionate about innovative solutions for market expansion and customer engagement.
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