Rohit Mishra

About Rohit Mishra

Associate Director at Flipkart with 13+ years of expertise in e-commerce, fashion, and FMCG. Proven track record in P&L Management, Business Development, and driving Revenue & Profit growth. Skilled team leader with a strategic focus on profitability and sustainable growth, currently managing a $400M business. Passionate about innovative solutions for market expansion and customer engagement.

Experience

1. Associate Director - Food, Healthcare and Nutrition Category

   Flipkart

   Aug 2023 — Present · Bengaluru, IN

   Sell lead for a $400M business - growing at 30%+ yoy• Defined and implemented vertical specific roadmap for growth – driving ~50% y-o-y growth in strategically important businesses• Scaled up inorganic channels of customer acquisition (Whatsapp, Telegram, performance marketing) at a high RPC of 6, currently accounts for 25% of category traffic• Enhanced customer engagement with CRM and merchandising, increasing repeat rates by 15%• Scaled up thematic concepts (Valentine, Festive, Payday, etc.) to deliver 2x faster growth than category, thereby driving customer and category growth

Education

• Malaviya National Institute of Technology Jaipur

  Bachelor of Technology (B.Tech.), Electronics and Communication Engineering

  2005 — 2009

• Faculty of Management Studies - University of Delhi

  Master of Business Administration (M.B.A.), Marketing and Strategy

  2012 — 2014

Skills

• Business Analysis
• Strategy
• Analytical Skills
• Team Management
• Management Consulting
• Management
• Leadership
• Research
• Marketing Strategy
• Data Analysis
• Requirements Analysis
• Crm
• Analytics
• Growth
• Business Strategy
• Analysis
• Competitive Analysis
• Vendor Management
• Market Research
• Business Process
• Strategic Planning
• Customer Retention
• Product Management
• Consulting
• Operations Management
• Business Development
• Program Management