Rohit Kumar
Media Analyst - Silverpush | DV360 | Jira | Domo | Data Analytics | Powe BI | SQL | Advance Excel
- Role
- Product Analyst - Media at Silverpush
- Location
- Agra, UP, IN
- LinkedIn followers
- 500 followers
About Rohit Kumar
Programmatic Analyst with 4+ years of experience managing global digital campaigns across…
Experience
Product Analyst - Media
May 2025 — Present · Gurugram, IN
Platform proficiency and Campaign Management - Worked extensively with leading platforms such as DV360, TikTok Ads Manager, and Meta Ads Manager- Managed campaigns across LATAM, SEA, AUS/NZ, and the UK, adapting strategies to ensure local relevance and performance- Continuously optimized campaigns based on real-time data and regional trendsData Analysis and Workflow Optimisation - Utilized advanced Excel tools for data cleaning, validation, and performance reporting- Delivered campaign insights to guide strategic decisions and improve reporting accuracy- Collaborated with internal teams to streamline workflows and enhance operational efficiencyContextual Advertising & Campaign Optimisation- Interpreted brand briefs to craft contextually aligned targeting strategies tailored to specific KPIs (CPM, VTR, CTR)- Identified and activated niche targeting opportunities by analyzing CPM thresholds, impression pacing, and delivery metrics- Maintained brand safety by regularly reviewing keyword lists and monitoring ad placements for complianceCross Functional Collaboration - Partnered with Tech and Adops teams to test and refine contextual targeting features on platforms like YouTube- Supported AI model training by curating relevant data sets and contributing to automation improvements
Education
Dayalbagh Educational Institute, Agra
Master of Business Administration - MBA, Finance
2020 — 2022
Dr. Bhim Rao Ambedkar University, Agra
Bachelor of Commerce - BCom
2017 — 2020
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.