Rohit Kumar

Deputy Manager Marketing @Policybazaar.com

Gurugram, IN

Marketing Strategy: Develop and implement comprehensive marketing strategies that align with the company & goals and objectives- Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns across various channels, including digital, print, radio, and social media- Brand Management: Maintain and enhance the company\'s brand identity, ensuring consistency across all marketing materials and communications- Market Research: Conduct market research to identify trends, customer preferences, and competitive intelligence to inform marketing strategies- Budget Management: Manage the marketing budget efficiently, allocating resources to maximize ROI and achieve marketing goals- Content Development: Collaborate with the content team & multiple agencies to create compelling and relevant content for various marketing initiatives- Analytics and Reporting: Monitor and analyze the performance of marketing campaigns using data-driven insights to optimize strategies and demonstrate ROI- Partnerships and Vendor Management: Identify and collaborate with external partners, agencies, and vendors to support marketing efforts- Cross-functional Collaboration: Work closely with other departments, including Sales, Product Development, and Customer Support, to ensure alignment and achieve company objectives.

MDU

Bachelor of Technology (B.Tech.)

IBS Gurgaon

PGPM, Marketing

Lingaya's institute of management and tehcnology

B.E, Electrical