Rohit Kumar

About Rohit Kumar

MBA with specialization in Marketing. A creative, innovative, and hardworking individual. Founded a start-up that helped over 50 individuals to express their ideas.

Experience

1. Deputy Manager Marketing

   Policybazaar.com

   Oct 2021 — Present · Gurugram, IN

   Marketing Strategy: Develop and implement comprehensive marketing strategies that align with the company & goals and objectives- Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns across various channels, including digital, print, radio, and social media- Brand Management: Maintain and enhance the company\'s brand identity, ensuring consistency across all marketing materials and communications- Market Research: Conduct market research to identify trends, customer preferences, and competitive intelligence to inform marketing strategies- Budget Management: Manage the marketing budget efficiently, allocating resources to maximize ROI and achieve marketing goals- Content Development: Collaborate with the content team & multiple agencies to create compelling and relevant content for various marketing initiatives- Analytics and Reporting: Monitor and analyze the performance of marketing campaigns using data-driven insights to optimize strategies and demonstrate ROI- Partnerships and Vendor Management: Identify and collaborate with external partners, agencies, and vendors to support marketing efforts- Cross-functional Collaboration: Work closely with other departments, including Sales, Product Development, and Customer Support, to ensure alignment and achieve company objectives.

Education

• MDU

  Bachelor of Technology (B.Tech.)

  2007 — 2011

• IBS Gurgaon

  PGPM, Marketing

  2015 — 2017

• Lingaya's institute of management and tehcnology

  B.E, Electrical

  2007 — 2011