Rohit Koul

National Accounts Manager - Key retail Lead @ Mars | Retail Operations, New Market Development

Role
National Accounts and South Key Retail Lead at Mars
Location
Hyderabad, TG, IN
LinkedIn followers
500 followers

About Rohit Koul

Leading at Mars as a Senior Key Account Lead, my mission centers on driving growth and expanding the presence of our leading brands in modern trade channels. We\'ve successfully tripled volumes and meticulously managed trade spend, harnessing my expertise in strategic sales and new market development. Our team\'s collaborative spirit has been pivotal in establishing robust Joint Business Plans with key stakeholders, ensuring consistent excellence in performance and accountability.My prior experience as a Brand Manager has honed my acumen in brand and portfolio development, particularly within the confectionery sector. This background has empowered me to spearhead category best practices and implement strategic initiatives that significantly elevate brand positioning and communication. The dedication to fostering strategic partnerships and leading a team of regional KAEs and ASEs reflects my commitment to Mars\' sustained market leadership and innovative trade solutions.

Experience

  1. National Accounts and South Key Retail Lead

    Mars

    Apr 2024 — Present · IN

    Develop and execute leadership roadmap for leading brands in key Modern Trade Chains and south general trade key retail stores achieving 3X volume through effective sales strategies and stock forecasting.Lead customer business development by implementing category best practices and fostering strategic initiatives.Establish and reviewed Joint Business Plans (JBP) with key customers, setting clear KPIs and corrective actions.Manage trade spend allocation and track effectiveness across channels, while leading a team of regional KAEs and ASEs.

Education

  • University of Mumbai

    BE, Electronics & Telecommunication

    2005 — 2009

  • SYMBIOSIS INTERNATIONAL UNIVERSITY

    Master of Business Administration (MBA), Public Relations/Image Management

    2011 — 2013

  • Army School kaluchak

    SSC, Physical Sciences

    2000 — 2003

  • KNIT, Talab Tillo

    HSC, Non Medical

    2003 — 2005

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Rohit Koul — National Accounts and South Key Retail Lead at Mars in Hyderabad, TG, IN | Unifers