Rohit Kalla

Experience

1. Agm- Sales & Marketing Jsw Steel Limited

   JSW

   Jun 2009 — Present · Mumbai, IN

   SalesResponsible for all India sales of TMT (Brand Neo Steel) and Wire Rods through a network of 90 JSW distributors. Generating sales for over 0.7 million tons per annum for Long products, PAN India. Sales Planning of JSW steel long products to achieve the target of Monthly Business Plan.Customer engagement through E-auction of JSW Steel. Sales through E-auction (E Mart) and Aging analysis of the material at Plant. To maximize sales realization of the high age material through auctions and order fulfillment. Handling profitability (Net Sales realization), forecasting sales targets and executing them in given time frame.Driving strategies for optimization of Product and Geography mix to maximize realization. Coordinating distributor level sales through branches and plant teams.Engaging with customers across the country and building long lasting relations with them through various meets and loyalty schemes. Compilation of Daily Marketing Performance Report with the help of SAP SD (Sales and Distribution Module) and communication to the senior management about the Month End Outlook. Order Servicing and Planning of JSW Coated products. Order management, Production Planning, Inventory Liquidation for JSW Vasind and Tarapur Plant for colour Coated business. Marketing & Branding Devising and implementing marketing strategies to improve product awareness and enhance business growth of Retail Products like TMT and Coated Products. Devising various incentive schemes for our distributors, retailers and influencers.Working closely with distributors to implement ATL/BTL activitiesImplementation of the Fabricators Meet across All India. Execution of complete program according to the standard procedures. Engaging with the fabricators and making them aware about the Brand and the best practices and Analysis of the feedback. Business Development and Channel ManagementCustomer Relationship Management

Education

• Chetana's Institute of Management, Mumbai University

  Master of Business Administration (M.B.A.), Marketing

  2007 — 2009

• Savitribai Phule Pune University

  Bachelor of Engineering (B.E.), Electronics and Telecommunications

  2001 — 2005

Skills

• Data Analysis
• Tactical Sales Planning
• Business Planning
• Business Analysis
• Business Strategy
• Retail Branding
• Team Management
• Business Development
• Marketing Research
• Market Research
• Competitive Analysis
• Channel Account Management