Rohit Dhamija

About Rohit Dhamija

Accenture | SpiceJet Highly skilled in Sales & Marketing, Social Media, Content…

Experience

1. Digital Marketing Analyst

   Accenture

   Mar 2023 — Present · Gurugram, IN

   Digital Media Strategy | Account Analysis | Digital Marketing | Account Manager | Agency Portfolio Management | Key Responsibility Areas-Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns-Design, build and maintain social media presence-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)-Identify trends and insights, and optimize spend and performance based on the insights-Brainstorm new and creative growth strategies-Plan, execute, and measure experiments and conversion tests-Collaborate with internal teams to create landing pages and optimize user experience-Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points-Instrument conversion points and optimize user funnels-Collaborate with agencies and other vendor partners-Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate-Maintain consistent brand messaging across all social channels-Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experienceStrengthsIn-depth knowledge of current digital trendsExperience and certified in Digital Marketing Proficiency in photo and video editing softwareExperience with SEO and SEM strategy and keyword researchUnderstanding of website analytics tools, such as Google AnalyticsAnalytical mind, with a passion for measuring data

Education

• Delhi University

  Bachelor of Arts - BA, Art/Art Studies, General

• Symbiosis Institute of Management Studies

  Master of Business Administration - MBA, Marketing

  2017 — 2019

Skills

• Photography
• Sketching
• Artist
• Strategic Planning
• Modeling
• Analytical Skills
• Salesman
• Customer Service
• Microsoft Excel
• Adobe Photoshop
• Microsoft Word
• Social Media Marketing
• Advertising