Rohit Bhatia
AVP at Synchrony | Digital Marketing | Automation | 2X Marketo Certified | Eloqua Certified | SFMC Certified | Ex-Infosyian | Ex-Wiproite
- Role
- AVP, Principal Software Engineer at Synchrony
- Location
- Kanpur, UP, IN
- LinkedIn followers
- 500 followers
About Rohit Bhatia
13+ years of experience in the IT field.• 10+ years of experience in Demand Generation using Eloqua/Marketo/Marketing Cloud.• 3.5 years of experience in Software Development using Dot Net, C# & MySql.• Adobe Marketo & Eloqua Certified.• Hands-on experience in Marketing Function. Build and execute marketing campaigns in Eloqua• Deliver automated programs such as personalized, lead scoring, cloud connectors, and advanced registration processes.• Monitor, analyze and report on campaign performance• Hands-on Experience with Eloqua/Marketo Fundamentals blocks (Emails, Forms, Landing Pages, Segmentation, Campaign Canvas)• Able to compare Eloqua with other competitor product features and usage.• Able to create and modify assets, campaigns, objects/entities as well as Generate Reports• Able to develop a custom data model in Eloqua for different verticals• Perform basic troubleshooting and maintenance.• Able to extend Eloqua functionality by the use of external applications.• Experience in CRM Consulting, Marketing Automation, Email Marketing, forms, and landing pages, lead scoring, Segmentation, Data Management, and Website Analytics.• Sound knowledge in IT Project Handling, good understanding of processes involved in project initiation to closure.
Experience
AVP, Principal Software Engineer
Aug 2025 — Present · IN
Education
Indira Gandhi National Open University
Master of Computer Applications (MCA), Computer Science
2008 — 2011
Skills
- Asp.net
- Html
- Mysql
- Javascript
- Asp.net Ajax
- C#
- Css
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