Rohit Abraham George

About Rohit Abraham George

Six years inside a content platform has taught me one thing about how B2B teams use content: the ones with a pipeline to show for it have stopped running content as a series of campaigns and started running it as infrastructure. Edbound AI is that Infrastructure layer + content engine for B2B. Every content hub (Podcast, Blog, Academy, Membership, Events, Webinar, Community, Case Studies) and every AI GTM workflow sits inside one platform, on your subdomain, live in under a week. Two layers, working together: 1. A Multi-Hub Resource Center: white-labelled hubs that turn the content your team is already producing into searchable, SEO-ranked, lead-capturing assets. 2. AI GTM Workflows: agentic content production, SEO and GEO playbooks, email and LinkedIn distribution, all wired into your CRM. What that looks like in practice: LookAcross AI (Google SF), Ernst & Young, Supervity AI, Charkos Global (NHS UK), New York Alternative Roundtable, India Venture Capital Association, Chef Sanjeev Kapoor, and TiE Delhi NCR all run on the platform, alongside 1.5M+ users across 27+ countries. I lead product marketing and content here. My day is split between positioning, messaging, and shipping the kind of content (posts, lead magnets, case studies, frameworks) that helps our team turn cold attention into qualified conversations. If you're at a B2B AI company or a membership-led organization thinking about content as a pipeline channel, I write a lot about what works and what doesn't. Follow along, or reach out directly. 📩 Reach me on LinkedIn 📅 Or see the platform: https://edbound.ai

Experience

1. Product Marketing and Content Lead

   Edbound AI

   Dec 2025 — Present

2. Product Marketing and Content Lead

   Knorish | Edbound AI

   Feb 2020 — Present

3. Product Marketing and Content Lead

   Knorish

   Feb 2020 — Nov 2025

4. Content Manager

   SCIENTITY DESIGN INNOVATIONS INC

   Nov 2017 — Feb 2020

5. Manager Coaching and Communications

   HCL Training & Staffing Services

   Apr 2014 — Oct 2017

6. Lead - Communications Trainer

   IBM

   Jun 2010 — Mar 2014

7. Senior Customer Service Representative

   American Express

   Feb 2009 — May 2010

8. Customer Service Representative

   Convergys

   Sep 2005 — Feb 2007

Education

• Delhi University

  Bachelor's degree · Arts

  2004 — 2007

Skills

• Gamma
• Heyreach
• Clickup
• Lovable
• Upselling
• Customer Marketing
• Onboarding
• Customer Engagement
• Customer Retention
• Creative Development
• Product Strategy
• Positioning (Marketing)
• Customer Acquisition
• Demand Generation
• Competitive Marketing Strategies
• Sales Enablement
• Social Media
• Market Planning
• Lead Nurturing
• Strategic Marketing
• Cross-Functional Collaborations
• Storytelling
• Customer-Focused Selling
• Digital Product
• Monetization
• Marketing Strategy
• Lead Generation
• Artificial Intelligence (AI)
• Linkedin Marketing
• Presentation Skills
• Key Metrics
• Campaigns
• Sales Presentations
• Information Graphics
• Case Studies
• Engaging Content
• Ebook Publishing
• White Papers
• Presentations
• Strategic Communications