Rohini Bagchi

About Rohini Bagchi

With over 14 years of experience, I specialize in customer insights and strategy, focusing on market research and business development. At Amazon, I lead Customer Experience Insights across international geographies, including emerging and established markets, where my team delivers data-driven recommendations to improve customer experience across Retail, AWS, Prime, and Digital businesses. My mission is to enable organizations to make informed, customer-centered decisions by translating complex data into actionable insights. Passionate about navigating ambiguity, I oversee research programs that address evolving customer needs while collaborating with senior leaders to drive impactful outcomes in dynamic global markets.

Experience

1. Senior Manager Customer Experience Insights

   Amazon

   Oct 2024 — Present · Bengaluru, IN

   I lead Customer Experience Insights for Amazon across international geographies including India, Australia, Singapore, Japan, Middle East, Africa, and LatAm. My team partners with senior business leadership to deliver strategic, data-backed insights that improve the Amazon customer experience across businesses such as Retail, AWS, Prime, and Digital. I oversee end-to-end research programs, from framing priorities to translating findings into actionable recommendations, ensuring customer perspectives inform key business decisions across diverse and rapidly evolving markets.

Education

• Symbiosis Institute of Business Management (SIBM)

  MBA, Marketing

  2009 — 2011

• Jadavpur University

  Economics

  2005 — 2008

Skills

• Business Development
• Negotiation
• Market Analysis
• Market Research
• Segmentation
• Loyalty Programs
• Customer Relationship Management (Crm)
• Marketing Strategy
• Team Management
• Analytical Skills
• Crm
• Online Moderation
• Management
• Marketing Research
• Primary Research
• Analytics
• Strategy
• Business Strategy
• Consumer Behaviour
• Competitive Analysis
• Customer Insight
• Analysis
• Integrated Marketing