Rohini Hiremath

About Rohini Hiremath

I am currently pursuing a PGP in applied marketing at Altera Institute. My journey from being a curious consumer to aspiring to work with the brands I admire has driven me to pursue this goal. My coursework in consumer behavior, brand management, and business analytics equips me to combine data-driven insights with impactful marketing strategies.Before my PGP, I had 2.5 years of project management experience across diverse industries. At Atkins, I worked as a Project Planner in construction, where I developed expertise in planning and scheduling. Later, at KPMG, I managed PMO activities for UK infrastructure projects in highways, railways, and nuclear energy, strengthening my skills in stakeholder management, analytics, and cross-functional coordination.Proficient in Primavera P6, Power BI, and advanced Excel, I aspire to build a career at the intersection of strategy, analytics, and brand management, helping brands deliver meaningful consumer impact.

Experience

1. Intern

   Wrogn

   Dec 2025 — Present · Gurugram, IN

   Identified low store footfall by analysing 7K+ mall visitors, identifying visibility gaps and recommended catchment-level actions to increase walk-insConducted 71 consumer surveys and benchmarked 5 competitors, uncovering positioning gaps, defined 2 ICPs to sharpen segmentation & targetingAudited storefront displays and signage, reducing visual clutter, highlighting key products, and reorganising colour flow to improve walk-insImproved Google visibility by increasing reviews from 2.9 to 4.4 by designing a review capture loop, enhancing consumer trust and engagementDesigned BTL outreach across 12+ nearby societies, 7+ co-working spaces, and turfs, defining placement formats to drive incremental walk-insIdentified women as key influencers and launched the “Share the Fit campaign, deploying standees and brand props across the mall to drive traffic

Education

• Altera Institute

  PGP in Applied Marketing

• Sawargarani School and PU College

  10th - ISCE

  2014

• Sawargarani School and PU College

  12th PUC

  2014 — 2016

• Dayananda Sagar College of Engineering, BANGALORE

  Bachelor of Technology - BTech, Industrial Engineering