Rohini de

About Rohini de

I\'m a high energy, motivated, product portfolio manager with extensive experience in strategic planning, marketing, consumer behavior, sales leadership and product development. The human brain is a crazy place and there are two things that fascinate me the most about product and growth marketing - first, the concept of consumer logic and how rational and yet irrational it can be and second, the challenge of communicating in a way that would persuade and convince a consumer, always requires optimization! So your optimising for something that\'s rational and irrational both. I apply the same concept as a Product Portfolio manager.I\'m data driven, creative, cross functional and results driven with over 6 years plus experience in the finance industry! Quote to live by -\"I hate how many people think \"glass half-empty\" when their glass is really four- fifths full. I\'m grateful when I have one drop in the glass because I know exactly what to do with it.\"- Gary Vaynerchuk

Experience

1. Product Portfolio Manager

   HDFC Bank

   Mar 2021 — Present · Mumbai, IN

   Data and spends analytics Customer profiling and marketing strategies Product marketing, brand communicationsDigital initiatives CampaignsUnderstanding consumer behavior and framing strategies and plans to drive business Debit Card EMI product enablement across partners Debit Card EMI customers life cycle managementCustomer activation programs Coordination with multiple stake holders like BIU, sales, marketing, campaigns, operations, policy, compliance, acquiring, etc Responsible end to end for product development and support functions with an aim to drive volumes

Education

• Jadavpur University

  Bachelor's degree

  2012 — 2015

• Jadavpur University

  Masters Degree

  2015 — 2017