Sumeet Rohatgi

About Sumeet Rohatgi

I am a growth-focused marketing executive with over 24 years of experience leading…

Experience

1. Marketing Director Apac

   Elsevier

   May 2013 — Present

   RELX Group (Reed Elsevier & Lexis Nexis) is the world’s leading information and analytics company. Elsevier, a subsidiary of RELX, is the world\'s largest digital and analytics solution provider for $1.8trillion R&D industry In the current role, I am working as Marketing Director ensuring commercial success along with customer success for the digital, enterprise and analytics solution (SaaS & PaaS) of RELX\'s Research Solution business across APAC through Inbound, Outbound and ABM engagements. Leading APAC Marketing Strategy, allocating marketing budget per geography & segment and creating and executing annual integrated sales & marketing operational plan for APAC. Ensuring marketing engagement of key accounts in APAC through close alignment of the marketing plan with the sales planning in each geography. Understanding customer requirements (needs analysis), creating relevant content, establishing a differential value proposition of the solution. I played a key role in enhancing Elsevier’s image and value perception from a plain supplier of information to a strategic partner & consultant for analytics and insights leading to better outcomes. To this effect, successfully retaining multi-million dollar contracts across 7 geographies of APAC (AUS, CHN, JP, KR, SA, SEA & TW) Engaging existing customers & new prospects by integrating branding, strategic messaging & communication into inbound and outbound channels, enhancing customer experience, ensuring higher satisfaction scores (NPS & C-sat) and better-qualified leads converting at higher AOV and faster velocity. Managing APAC-wide MQL cadence. My team generates multi-million $ pipeline with ROMI of 1 is to 3, 20% share of the new bookings. Specialities: CxO engagement, Inbound, Outbound, Strategic Communication and Messaging Framework, ABM, SEO, webinars, social media, and voice of customer advisory boards. Skilled in the use of salesforce.com, adobe campaign and analytics, tableau, CMS, SurveyMonkey, etc.

Education

• Bangalore University

  B Pharm, Pharmacy

• YMCA Institute of Management Studies, New Delhi

  PG Diploma in Business Management , Marketing

• Northwestern University - Kellogg School of Management

  Post Graduate Certificate in Product Management

• National University of Singapore

  Executive Education - Strategic Marketing Management

• Northwestern University - Kellogg School of Management

  Post Graduate Certificate in Digital Marketing, Digital Marketing

• National University of Singapore

  Future Leaders Program, Organizational Leadership

Skills

• Market Planning
• Lead Generation
• Business Strategy
• Competitive Analysis
• Campaigns
• Direct Marketing
• Content Strategy
• Sales
• Business Development
• Key Account Management
• Product Marketing
• Content Creation
• Product Development
• Integrated Marketing
• Social Media Marketing
• Campaign Development
• Digital Marketing
• Strategic Planning
• Blogging
• Team Management
• Consulting
• Sales Operations
• Strategy
• Event Planning
• Project Management
• Web Content Production
• Prospect Research
• Pharmaceutical Industry
• Crm
• B2b Marketing
• B2b
• Sales Management
• Blog Marketing
• Event Management
• Market Analysis
• Content Development
• Account Management
• Online Marketing
• Biotechnology
• New Business Development