Rohan Vyas

About Rohan Vyas

Results-driven professional with over 3 years of experience in Digital Marketing and Business Development focusing on E-Commerce Website Development, Technical SEO, And Digital Marketing Strategies. • Proficient in creating & optimizing Power BI dashboards, WordPress & Shopify websites, integrating tools like Google Search Console & GA4. • Capable of procuring new clients through direct contact, word-of-mouth, and collaboration with the marketing department.• Experienced in setting up and managing Google Merchant Center, executing Google Shopping ads, and implementing local SEO strategies to boost visibility and attract customers. • Successfully initiated PPC campaigns at School of Odd Thinkers, realizing a Return on Ad Spend (ROAS) of 150%; executed Local SEO strategies, driving a substantial increase in in-store visitors and achieved a 1.5x revenue growth.• Skilled in designing and managing all aspects of Digital Marketing department including marketing database, email, and displaying advertising campaigns. • Expertise in analyzing market trends and competitor activities to inform business strategies and enhance service offerings.• Possess skills in presenting compelling business cases & proposals to stakeholders, communicating with international clients and ensuring best outcomes.

Experience

1. Senior Associate - Paid Search & Social

   IPG Mediabrands

   Mar 2025 — Present · Pune, IN

Education

• School of Odd thinkers

  Digital Marketing, Marketing

• JIET Group of Institutions Jodhpur

  Bachelor of Technology, Electronics and Communication Engineering

  2014 — 2018