Rohan Tyagi

Cpto, Head Commerce, Social & Programatic Revenue @Ndtv

Gurugram, HR, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2024 — Present

Cpto, Head Commerce, Social & Programatic Revenue @Ndtv

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Delhi, IN

Heading the Digital Product, Technology, Growth & AI teams and Indirect Revenue functions - Programmatic, Digital Commerce, and Social Media.Building sustainable revenue models, I work at the intersection of content, data, and technology to shape the future of digital news. Leveraging AI to add tangible value in digital publishing business.

EDUCATION

2018 — 2018

Entrepreneurship Development Institute of India

Intrapreneurship Development Program

1993 — 2005

Poorna Prajna Public School, Vasant Kunj

High School

2015 — 2015

Indian Institute of Management Ahmedabad

Design Thinking and Nurturing Innovation

2006 — 2010

Maharshi Dayanand University

Bachelor of Engineering (B.E.), Computer Science and Engineering

SKILLS

Digital MediaHtmlUser ExperienceContent StrategyMarketing StrategyBusiness DevelopmentOnline AdvertisingDigital MarketingMarketingAnalyticsBusiness StrategyCssGoogle AnalyticsManagementIntellectual PropertyStrategyWeb DevelopmentSEOWeb DesignCompetitive AnalysisCmsSearch Engine Optimization (SEO)InterwovenFacebook MarketingSocial MediaStrategic PartnershipsYoutubeMarketing CommunicationsSocial Media MarketingWeb AnalyticsOnline TrafficProduct ManagementUser Experience DesignMobile MarketingWeb VideoDigital Strategy

ABOUT ROHAN TYAGI

I am a digital business leader who has led internet business and product-marketing functions across media and consumer-tech industries. I have a keen understanding of the market trends, user needs, and content strategies that drive growth and engagement for online platforms.Most recently, I took a leap into entrepreneurship by founding Winbee, a social media startup bringing together on content creation and real money gaming. This experience provided me with valuable insights into the creator economy and start-up ecosystem. Previously, I headed the India business for Triller, a global video-sharing platform, setting up all core functions and drove exponential growth in the region. I also held senior marketing role at TikTok, ByteDance, where I was leading the TikTok brand marketing function for India. As the Product & Marketing Head at ABP News Network and Zee Media helped me gain expertise in managing product, marketing, social media, and growth functions, launching digital brands, and setting up core teams from scratch. I have a strong aptitude for people management and organisational skills, fostering cohesive teams and delivering exceptional user experiences.

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