Rohan Tyagi

About Rohan Tyagi

I am a digital business leader who has led internet business and product-marketing functions across media and consumer-tech industries. I have a keen understanding of the market trends, user needs, and content strategies that drive growth and engagement for online platforms.Most recently, I took a leap into entrepreneurship by founding Winbee, a social media startup bringing together on content creation and real money gaming. This experience provided me with valuable insights into the creator economy and start-up ecosystem. Previously, I headed the India business for Triller, a global video-sharing platform, setting up all core functions and drove exponential growth in the region. I also held senior marketing role at TikTok, ByteDance, where I was leading the TikTok brand marketing function for India. As the Product & Marketing Head at ABP News Network and Zee Media helped me gain expertise in managing product, marketing, social media, and growth functions, launching digital brands, and setting up core teams from scratch. I have a strong aptitude for people management and organisational skills, fostering cohesive teams and delivering exceptional user experiences.

Experience

1. Cpto, Head Commerce, Social & Programatic Revenue

   Ndtv

   Mar 2024 — Present · Delhi, IN

   Heading the Digital Product, Technology, Growth & AI teams and Indirect Revenue functions - Programmatic, Digital Commerce, and Social Media.Building sustainable revenue models, I work at the intersection of content, data, and technology to shape the future of digital news. Leveraging AI to add tangible value in digital publishing business.

Education

• Entrepreneurship Development Institute of India

  Intrapreneurship Development Program

  2018 — 2018

• Poorna Prajna Public School, Vasant Kunj

  High School

  1993 — 2005

• Indian Institute of Management Ahmedabad

  Design Thinking and Nurturing Innovation

  2015 — 2015

• Maharshi Dayanand University

  Bachelor of Engineering (B.E.), Computer Science and Engineering

  2006 — 2010

Skills

• Digital Media
• Html
• User Experience
• Content Strategy
• Marketing Strategy
• Business Development
• Online Advertising
• Digital Marketing
• Marketing
• Analytics
• Business Strategy
• Css
• Google Analytics
• Management
• Intellectual Property
• Strategy
• Web Development
• SEO
• Web Design
• Competitive Analysis
• Cms
• Search Engine Optimization (SEO)
• Interwoven
• Facebook Marketing
• Social Media
• Strategic Partnerships
• Youtube
• Marketing Communications
• Social Media Marketing
• Web Analytics
• Online Traffic
• Product Management
• User Experience Design
• Mobile Marketing
• Web Video
• Digital Strategy