Rohan Sontake

About Rohan Sontake

I help companies turn traffic into revenue by building data & evidence backed CRO (Conversion Rate Optimization)Over the past 8+ years, I’ve delivered measurable growth to businesses by combining behavioral research, data-driven experimentation, and persuasive UX design. As the sole CRO practitioner at Allivet (online pet pharmacy, acquired by Tractor Supply), I built an optimization program from scratch that generated $600K+ in validated incremental revenue during test periods alone (rollouts scaled beyond that).Recent results- 25% subscription adoption increase ($327K in 28 days)- 9% revenue per visitor improvement through contextual upsells- 3.75% checkout completion lift from one line of microcopy- Critical iOS UX issue caught before impacting 80% of mobile usersAll experiments validated at 95-97% statistical confidence with 65K-75K sample sizes. Currently open to full-time, part-time, contract roles.

Experience

1. Conversion Rate Optimization Manager

   Allivet

   Jan 2023 — Present

   Built and executed Allivet\'s conversion optimization program as sole CRO practitioner, generating $600K+ in validated incremental revenue.Key Achievements- Generated $600K+ incremental revenue through systematic tests (95-97% statistical confidence)- Increased subscription adoption 25% by addressing commitment anxiety through explicit benefit messaging ($327K impact)- Improved revenue per visitor 9% via contextual upsell optimization- Increased checkout completion 3.75% through proactive form guidance- Prevented deployment of broken UX affecting 80% of mobile users through rigorous testing protocolsApproach- Owned complete test lifecycle: research, hypothesis development, prioritization, cross-functional coordination, statistical validation, rollout- Combined quantitative analytics (GA4, heatmaps) with qualitative research (session recordings, surveys)- Collaborated cross-functionally with design, development and customer service teams

Education

• MICA | The School of Ideas

  Post Graduate Certification in Marketing & Brand Management

  2015 — 2016

• Shri. R.L.T College of Science, Akola

  Bachelor of Science (B.Sc.), Electronics

• Indira Institute of Management, Pune

  Master of Business Administration (MBA), Marketing

• CXL

  Conversion Rate Optimization (CRO), Growth Marketing, Analytics, User Behavior & Psychology

Skills

• Affiliate Marketing
• Key Account Management
• Landing Page Optimization
• Ppc
• Email Marketing
• Consultative Selling
• Search Engine Marketing (Sem)
• Search Engine Optimization (SEO)
• SEO
• Creative Writing
• Google Analytics
• Inbound Marketing
• Social Media Marketing
• Blogging
• Sales
• Google Adwords
• Project Sales
• Brand Management
• Content Strategy
• Content Development
• Business Development
• Digital Marketing
• Dealer Network Development
• Sem
• New Business Development
• Marketing
• Mobile Marketing
• Selling