Rohan Deshmukh

About Rohan Deshmukh

I am a full-stack content marketer with 7+ years of experience driving business and brand growth for internet-first brands. I have worked with multiple businesses (of varied sizes) to attract, engage and delight audiences through content marketing. My prior stints in sales have helped me gain first-hand experience in understanding consumer behaviour, building empathy, and developing persuasion and resilience. Along the way, I also gained skills in social media, community, events, email, partner (B2B) marketing, and marketing operations, allowing me to add more value to these roles. Content Marketing (Content Writing, Editing, Content Management, Content Strategy) Social Media Management (Organic Social, Performance Ads, Community Management) Direct Marketing (Email Marketing, SMS, WhatsApp, IVR, Marketing Collateral) Event Marketing (Webinars, Masterclasses, Meet-ups) Customer Retention (User Journey Automation, Testimonials, Web/App Marketing) Established a content strategy for Yocket\'s blogs, thereby growing sign-ups by 8x within one year Managed offline event marketing at Yocket, leading to revenues of ₹1.5 crore in one year Increased brand awareness via Yocket\'s LinkedIn page, which increased followers by 80% & engagement by 4x in <4 months Produced new Content IPs for Yocket, contributing an increase of subscribers within 6 months on the YouTube channel Launched India\'s first creator economy newsletter for a media agency client, building an engaged readership of users and achieving an open rate of 35%.\' 🤝 If you like my work and want an organic growth specialist to scale your brand, DM me on LinkedIn or write to r••••••••@gmail.com. I post about content marketing, social media, campaign management, and all things organic marketing on LinkedIn. Follow me for tips on growing your business through content and ways to hire/inspire your content team.

Experience

1. Content and Social Media Lead

   Aptech

   Mar 2025 — Present · Mumbai, IN

   In this role, I led organic marketing for five education brands at Aptech (The Virtual Production Academy, MAAC, Lakmē Academy Powered by Aptech, Aptech International Preschool, ProAlley), which resulted in higher brand awareness via content, social, lead nurturing, and events.My top achievements included- Managed and promoted webinars for The Virtual Production Academy that generated registrations and 1,030+ attendees, resulting in bookings worth ~₹5L- Delivered a 4x increase in walk-ins month-over-month for The Virtual Production Academy by aligning content, social, and performance marketing efforts to drive interest and in-person engagement- Grew The Virtual Production Academy\'s Instagram follower base by 70% by refining the content calendar, enhancing creative direction, and leveraging platform-specific engagement levers- Led the revamp of MAAC’s key content assets (brochures, website pages, creatives, monthly magazine), reinforcing the brand’s authority and supporting lead conversion efforts- Designed and executed digital newsletters for MAAC & Lakmē Academy Powered by Aptech, and an end-to-end communication journey for lead nurturing, addressing drop-offs in the admissions pipeline.

Education

• University of Mumbai

  Bachelor’s Degree, Business/Commerce, General

  2012 — 2015

• Birla Institute of Management Technology (BIMTECH)

  Post Graduate Diploma in Management, International Business and Marketing

  2015 — 2017