Rohan Patil

Marketing Manager @Viacom18 Media Private Limited

Mumbai, IN

Led and executed dynamic marketing initiatives for the Hindi Entertainment Cluster - Colors TV, Colors Rishtey, Colors Cineplex, Colors Superhits, and Colors BollywoodSpearheaded integrated campaigns for Movies, Fiction and Non-fiction shows across TV, Digital, Print, Radio, OOH, and Activation channels, effectively achieving brand objectivesSuccessfully launched Colors Cineplex Superhits in the FTA space, propelling the channel to become the top-ranked Hindi Movie Channel, garnering an impressive 299 Mn AMA viewership in Wk 13 \'22.Spearheaded marketing strategy for Sports content (RSWS, T10), leading to a remarkable 30% slot growth. Optimizing cricket content on YouTube resulted in over 1 million subscribers and a 300% increase in views compared to the previous yearLed the social media strategy, collaborating with multiple influencers to ensure relevant and engaging social media content. The result: a phenomenal 140% growth in followers with 500% increase in engagement compared to the previous year, topping SOV chart for the categoryInitiated post-COVID audience reconnect programs through events like Nauchandi Mela, Pandharpur Mela, School Connect program, and CGPC, reaching out to over 20 Lacs audienceImplemented and managed paid advertising campaigns on diverse platforms including Google Ads, Social Media Ads, and News platforms, achieving 3%+ CTR along with 85% VTR and conversions further enhancing brand visibility

Sir J.J. school or Arts

Diploma in Photography, Commercial Photography

Chetana's institute of management research

PGDM(MBA) , Marketing

Wilson college , mumbai

Bachelor of Science (BS), Biotechnology