Rohan Khurana

Product @ Electronic Arts (EA) | DTU ’23

Role
Associate Product Manager at Electronic Arts (EA)
Location
Hyderabad, TG, IN
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Rohan Khurana

I am currently working in Electronic Arts as a PM owning the P&L of Covet Fashion mobile…

Experience

  1. Associate Product Manager

    Electronic Arts (EA)

    Oct 2024 — Present · Hyderabad, IN

    PM on Plants vs Zombies Classic & Heroes.Feature Launch:* Released Speedup gameplay feature in PvZ 1 to increase the DARPU by 15% & mid & late retention by 10%.* Released a PvZ Heroes Balance Patch to address matchmaking inefficiencies, successfully reducing Zombie faction matchmaking time by 80% & improving retention.* Released interstitial ads in PvZ Heroes to increase the Ad ARPU by +50%.Feature Optimisation:* Optimised the LiveOps in PvZ Heroes resulting in 30% increase in baseline DARPU.* Implemented International pricing in T2/T3 countries in PvZ Classic to increase MTX ARPU by 5%.

Education

  • Delhi Technological University (Formerly DCE)

    Bachelor of Technology - BTech

    2019 — 2023

  • R. A. N. Public School

    High School Diploma

    2017 — 2019

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Rohan Khurana — Associate Product Manager at Electronic Arts (EA) in Hyderabad, TG, IN | Unifers