Rohan Khurana
Product @ Electronic Arts (EA) | DTU ’23
- Role
- Associate Product Manager at Electronic Arts (EA)
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Rohan Khurana
I am currently working in Electronic Arts as a PM owning the P&L of Covet Fashion mobile…
Experience
Associate Product Manager
Oct 2024 — Present · Hyderabad, IN
PM on Plants vs Zombies Classic & Heroes.Feature Launch:* Released Speedup gameplay feature in PvZ 1 to increase the DARPU by 15% & mid & late retention by 10%.* Released a PvZ Heroes Balance Patch to address matchmaking inefficiencies, successfully reducing Zombie faction matchmaking time by 80% & improving retention.* Released interstitial ads in PvZ Heroes to increase the Ad ARPU by +50%.Feature Optimisation:* Optimised the LiveOps in PvZ Heroes resulting in 30% increase in baseline DARPU.* Implemented International pricing in T2/T3 countries in PvZ Classic to increase MTX ARPU by 5%.
Education
Delhi Technological University (Formerly DCE)
Bachelor of Technology - BTech
2019 — 2023
R. A. N. Public School
High School Diploma
2017 — 2019
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