Rohan Kalra

About Rohan Kalra

I am a brand, growth, and business leader with hands-on experience building and scaling digital-first businesses across Healthtech, Edtech, FMCD and Media.Currently, I lead Brand, Marketing, and D2C Growth at eGenome.ai, where I am responsible for end-to-end digital strategy - spanning brand positioning, customer acquisition, performance marketing, lifecycle engagement, and revenue growth. My work sits at the intersection of data, storytelling, and scalable go-to-market execution.In parallel, I serve as Business Head at Studio MYSA, where I oversee business strategy, growth/ marketing strategy, partnerships, and execution. The role combines commercial decision-making with creative leadership, ensuring that brand experience, customer outcomes, and profitability are tightly aligned.Prior to these roles, I have worked across brand marketing, digital strategy, and growth functions in both startups and established brands, gaining exposure to consumer brands, services-led businesses, and digital-first platforms. This experience has allowed me to operate across the full lifecycle of a brand — from early positioning and market entry to growth, optimization, and scale - while working closely with founders, leadership teams, and cross-functional stakeholders.Across all my roles, my focus remains on building strong brands that scale sustainably - translating vision into structured execution through clear strategy, high-performing teams, and measurable outcomes.I bring a leadership mindset grounded in accountability, clarity, and long-term value creation, with particular strength in brand-led growth, digital ecosystems, and business scaling.Core Strengths: Brand Strategy & Positioning, Integrated Marketing Leadership, Digital & Internet Marketing, Go-to-Market Strategy, D2C Growth & Revenue Strategy, Performance Marketing & Funnel Optimization, Media Planning & Media Strategy, Consumer & Customer Engagement, Market & Consumer Research, Product & Category Strategy, Business & Growth Strategy, Value Creation from Zero to Scale, Strategic Partnerships & Key Account Management, Cross-Functional & People Leadership, Operations & Process Building, Project & Program Management, Data-Driven Decision Making, Lifecycle & Retention Strategy, Commercial & P&L Thinking, Building Scalable Teams & Systems

Experience

1. Vice President Marketing & D2c Business Head

   Egenome.Ai

   Feb 2025 — Present · Gurugram, IN

Education

• MICA | The School of Ideas

  Master of Business Administration - MBA, Strategic Marketing & Brand Management

• MICA | The School of Ideas

  PGDM-C, Brand Management, Strategic Marketing & Communications

  2014 — 2016

• SVITS

  Bachelor of Engineering (B.E.), Electronics and Instrumentation.

  2007 — 2011

Skills

• Business Strategy
• Account Management
• Supply Chain
• Social Media Marketing
• Manufacturing
• Sales Strategy
• Testing
• Corporate Branding
• Team Management
• Multi-Media Marketing Campaigns
• Marketing
• Microsoft Excel
• Engineering
• Kaizen
• Procurement
• Brand Management
• Competitive Analysis
• Marketing Strategy
• Manufacturing Operations Management
• Microsoft Powerpoint
• Market Research
• Production Planning
• Kanban
• Six Sigma
• Social Media Communications
• Lean Manufacturing
• Marketing Management
• Marketing Strateg
• Sports Marketing
• Marketing Communications
• Microsoft Office
• Sales
• Key Account Handling
• Supply Chain Management
• Project Management
• Automotive
• Iso
• Strategy
• Corporate Communications
• Business Development