Rohan Bobb
Group Director i Performance Marketing & Incrementality @VML
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WORK HISTORY
Group Director i Performance Marketing & Incrementality @VML
Toronto, ON, CA
I manage day-to-day performance marketing for Ford Pro North America within WPP, supporting Ford’s fast-growing commercial division as it evolves its vehicle+ model across enterprise solutions. Reporting into senior transformation and account leadership, I play a key role in shaping and refining the U.S. performance model.The role sits at the intersection of two highly matrixed organizations, requiring navigation of complex client and agency structures. My focus is on fostering a culture of experimentation, refining audience strategy, analyzing creative performance, driving cross-channel integration, and enabling technical optimization, with AI tools and automation serving as key performance accelerators. A core responsibility is delivering against aggressive lead targets that directly support both marketing and downstream business outcomes.Partnering with the Ford Pro team, my approach to this role is influence-led, grounded in close alignment with multiple client (GTM, strategy, data, media, marketing effectiveness and web) as well as agency partners (connections, creative, data solutions, delivery, and media planning). Together, we shape performance strategy, and drive results in a fast-paced, high-stakes environment while aligning long-term strategic roadmaps with near-term execution.
EDUCATION
New York University
Bachelors, Communications & Psychology
University of Toronto
Master of Information, Culture and Technology & Information Policy
SKILLS
ABOUT ROHAN BOBB
Hi, I\'m Rohan! I’m an account management leader with 15+ years across digital marketing and a deep commitment to an empathetic, relationship-driven approach to leadership. My expertise spans branding, CRM, development, email, paid media, SEM/SEO, and social, built through integrated marketing roles in both agency and client environments. I bring a 360-degree view to strategy, execution, and results whether driving awareness or demand gen.Having lived and worked globally, I bring cultural fluency and adaptability to cross-functional teams in startups and matrixed organizations. Maybe obvious, but I believe that in an age of automation, kindness, humor, human connection are more essential than ever.Fluent in remote and in-person settings, I’m proficient with tools like Asana, Slack, Teams, and Zoom.Key Experience: Account Management, Integrated Marketing, Performance Marketing, Marketing Efficiency, Audience Segmentation, Data & analytics, Digital Strategy, Client Services, Customer Success, SaaS, Demand Gen, Content Development, Team Leadership, Project Management, Business Operations, Paid Media, ROI Optimization, AI & Automation Tools.
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