Rohan Babu റോഹൻ ബാബു

About Rohan Babu റോഹൻ ബാബു

Ever since I can remember, I have been seeking meaning and purpose in my life. I need to know the “whys” and “whats” of life. The “hows” and “whens” follow. I define my work life into three parts.In the first part, I have created offline advertising solutions like TV ads, print ads, radio spots, brochures, BTL (point of sale materials, direct marketing), etc. This resulted in an increased share of voice & brand awareness. I achieved this by working with traditional advertising agencies like Lowe Lintas and Publicis Ambience.In the second part, I have created online marketing solutions through performance marketing, social media marketing; website development; digital and integrated campaigns, which have resulted in the growth of the business, acquisition of new customers and increased market share. I achieved this by heading digital marketing at Reliance Communications and Audi India. I am in the third part of my work life, where I have worked on customer data, and CX led initiatives through martech solutions and CRM. This has resulted not only in incremental purchase but also reluctance to switch; likelihood to recommend and staying loyal to a brand. I achieved this by going beyond digital marketing at Audi India and Putzmeister India. If you look closer at all the three parts of my work life, some themes emerge which will help you to know me better I have to keep growing at my workplace. Progress and growth are central pillars of my existence. I need to align to a purpose. I have kept pace with evolving market solutions because I believe in the model of experimentation and failure. The faster I fail, the better I get at succeeding. I thrive in work cultures that offer transparency, freedom, trust and fairness. I also thrive with leaders who do not micromanage me. My Clifton top 5 strengths are in the domains of relationships, strategic thinking & execution. My top 5 strengths in chronological order are (1) Relator (2) Input,(3) Responsibility,(4) Individualization, and (5) Futuristic. My weakness is in the area of “influence”, and this has to do with themes of speaking up and making sure others are heard. I know my strengths and weaknesses. I am also comfortable sharing it as I believe in authentic leadership. Apart from work, I am into ‍fitness, ‍cycling; creative writing; poetry; music; reading, drawing; painting & 🪂adventure sports. ‍I am open to opportunities, assignments, collaborations and any marketing related challenges you face in your business. Feel free to connect!

Experience

1. Chief Marketing Officer - Fractional

   Open To New Work Opportunities

   Feb 2022 — Present · Bengaluru, IN

   Developed and implemented a growth marketing model for a B2B SaaS brand which resulted in customer lead conversion growing from 5% to 23% in about 60 days\\\\n\\\\nAligned an 8-member marketing team to purpose, Northstar metric and processes. Resulted in improved employee satisfaction; better quality of output & thinking.\\\\n\\\\nConducted a marketing audit for a US-based MNC. This resulted in identifying gaps between information, ownership and outcome. Defined a clear set of actions for implementation.\\\\n\\\\nDefining founder brand framework for a set of founders who are busy building but never had the time to play the infinite game.\\\\n\\\\nIncreased my per hour income by 5x when compared to my corporate job\'s salary.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• MarThoma Theological Seminary

  Foundation degree, Religion/Religious Studies

  2006 — 2007

• Wilson College Chowpatty Mumbai 400 007

  Bachelor of Management Studies, Specialized in Marketing and International Finance

  2001 — 2003

• Indian Institute of Management, Lucknow

  GMP, Business Management

  2012 — 2013