Rohan Aggarwal

About Rohan Aggarwal

I’m a growth marketing professional with 6+ years of experience driving customer engagement, retention and acquisition across industries (entertainment, insurance, etc.)At Eternal (Zomato), I focus on strengthening customer relationships through lifecycle marketing, CRM, and personalised digital campaigns. My work revolves around improving retention, enhancing user engagement, and increasing customer lifetime value (CLTV) through data-driven experimentation and scaled performance initiatives.Previously, at Acko General Insurance, I led retention-focused campaigns that improved ROAS and loyalty, while at CleverTap and Plobal Apps, I partnered with clients to design engagement strategies that boosted app stickiness and long-term CLTV.I started my career as a software developer at Secure Meters, which gave me a strong technical foundation I continue to leverage in performance analytics and martech. I hold an MBA in Digital Communications from MICA, Ahmedabad, where I specialised in digital strategy and consumer behaviour.I’m passionate about building sustainable growth engines, unlocking value through retention, and shaping meaningful customer journeys.To connect, please reach out at r••••••••@gmail.com.

Experience

1. Senior Growth Manager

   Zomato

   Oct 2024 — Present · Gurugram, IN

Education

• MICA | The School of Ideas

  Master's degree, PGDM - C, Strategic Marketing and Communication

  2018 — 2020

• Manipal University Jaipur

  Bachelor’s Degree, Computer Science and Engineering

  2012 — 2016

Skills

• Html
• Css
• Ajax
• Java
• Teamwork
• Html5
• Eclipse Ide
• Management
• C++
• C
• Oracle Application Development Framework (Adf)
• Oaf
• Mysql
• Plsql