Rohan Srivastava
Programmatic Advertising | Media Trade | Advertising KPIs | Data-Driven Advertising | Campaign Performance | Program Manager | Commercial Planning- Publicis Groupe | Ex -Times Network | Ex -Disney Star
- Role
- Programmatic Manager at Publicis Groupe
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Rohan Srivastava
With a formal background in Digital Media and TV Industry, with 8 years of experience…
Experience
Programmatic Manager
Jan 2023 — Present · Mumbai, IN
With 8.4+ years of experience in programmatic advertising, client servicing, and campaign optimization. Currently managing Haleon (GSK) clients across the APAC region, I act as the programmatic expert driving strategies that balance performance, efficiency, and scale.My expertise spans across DV360, The Trade Desk, Amazon, Xandr, Teads, Spotify and Google Ads, supported by tools like Campaign Manager, DoubleVerify, IAS, Rubii, Jira, Streamline, Spectra, Lumina, Os Growth. I specialize in end-to-end programmatic management—from setup and optimization to pacing, reporting, and actionable insights—delivering against KPIs such as Reach%, CPM, CTR, VCR, ROAS, and Viewability.
Education
St. Xavier's College
Bachelor of Science (B.Sc), Physics
2012 — 2016
Skills
- English
- Event Management
- Microsoft Powerpoint
- Social Media Marketing
- Microsoft Excel
- Powerpoint
- Leadership
- Microsoft Word
- Public Speaking
- Market Research
- Management
- Teamwork
- Team Management
- Microsoft Office
- Social Media
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