Rohan Shukla

About Rohan Shukla

Strategic Sales & Marketing Leader | Category Management | Brand Management | Building Materials | Growing Market Share | ATL-BTL-Field MarketingSenior business leader with 18+ years driving profitable growth in building materials and construction solutions. I lead category strategy, product innovation, and go-to-market initiatives that have delivered sustained revenue scale (₹175–200 Cr+), strengthened market share, and optimized P&L and DCNR performance. I partner cross-functionally to translate customer insights into winning products, retail and project excellence, and data-driven decisions. My experience spans category turnaround, Projects & Key account strategies. digital adoption, dealer/distributor scale-up, and integrated ATL-BTL execution, Successful GTM. Accolades - Awarded \"Face of CC\" for driving successful business initiatives- Contributed to team innovation recognized by the prestigious \"BKP Award\" for a new product launch.

Experience

1. Zonal Manager

   Pidilite Industries Limited

   Oct 2025 — Present · Bengaluru, IN

   Leading the Waterproofing business across Rtail & projects for Kerala and Karnataka, based in Bengaluru• Managing a ₹175+ Cr regional business with responsibility for growth and profitability (Profit centre)• Driving state-wise regional strategy, channel expansion, and execution excellence across markets• Leading a team of 90 members including 11 managers• Working closely with H.O, Marketing, Supply Chain, and Technical teams for seamless execution and delivery

Education

• SPJIMR SP Jain Institute of Management & Research

  Emerging Leaders Program

• SPJIMR SP Jain Institute of Management & Research

  PGPGM, Business Administration and Management, General

• University of Mumbai

  Batcholers of Management Studies, Marketing

  2004 — 2007

• SSPMS (Shree Shivaji Preparatory Military School)

  Schooling

  1996 — 2002

• University of Mumbai

  M.Com, Management

  2008 — 2010

Skills

• Distributed Team Management
• Talent Acquisition
• Performance Management
• Crm
• Market Research
• Fmcg
• Sales Operations
• Business Planning
• Management
• Mis
• Key Account Management
• Channel Partners
• Sales Management
• Market Development
• Retail
• Team Management
• Key Account Development
• Business Development
• Profit Center Management
• Brand Management
• Marketing Strategy
• Customer Relationship Management (Crm)
• Channel Sales
• Negotiation
• Marketing Management
• Sales
• Dealer Management
• Business Strategy
• Vendor Management
• Account Management
• Competitive Analysis
• Sales Plan
• Trade Marketing
• Distributors
• Channel
• Leadership
• Market Penetration