Rohan Ray
Adobe Analytics Developer | Digital Marketing Specialist | Data-Driven Strategy | BFS & Automobile Domain Expert | Open to Opportunities
- Role
- Senior Software Engineer at Wipro
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Rohan Ray
I am a passionate and results-oriented Digital Data Analytics Consultant with 4+ years of experience specializing in Adobe Analytics, Digital Marketing Insights, and Tag Implementation across Banking & Financial Services (BFS) and Automobile domains.I’ve helped businesses make smarter marketing decisions by turning complex data into clear, actionable strategies. From dashboard creation to implementation debugging, I bring end-to-end expertise in web analytics, website optimization, and campaign measurement. Key Expertise:• Adobe Analytics (Workspace, Reporting, Implementation, Segmentation)• Adobe Experience Platform, Omnibug• Adobe Target & Adobe Launch• Customer Journey Analysis & Website Traffic Analysis• KPI Tracking, Trend Forecasting & Lead Generation Insights• Multi-domain implementation & issue resolution support Industries Worked In: Banking & Financial Services (BFS) Automotive (OEMs, Customer Experience, Digital Showroom Engagement)I thrive at the intersection of marketing, data, and technology — continuously seeking to improve conversion rates, enhance user experience, and support data-driven decision-making for global brands. Tools & Technologies:Adobe Analytics | Adobe Launch | AEP | Customer Journey Analytics (CJA)| Adobe Journey Optimizer (AJO)| Adobe Target | Omnibug | Tealium | Adobe Workspace | WebSDK | Excel | Tag Management Systems | Funnel Analysis | Segment Analysis Currently open to new opportunities in Digital Analytics, Web Optimization, and Data-Driven Marketing Strategy. Let’s connect!
Experience
Senior Software Engineer
Jan 2026 — Present · Kolkata, IN
Education
Jadavpur Vidyapith
Higher Secondary (10+2), Science ( Physics, Chemistry, Mathematic, Biology)
2015 — 2017
FUTURE INSTITUTE OF TECHNOLOGY
B. tech, computer science and engineering
2017 — 2021
Future Institute Of Teccnology, Kolkata (MAKAUT), DGPA - 8.61
Bachelor of Technology, Computer Science and Engineering
2017 — 2021
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