Rohan Nag

Digital Marketing Manager at TCS| Performance Marketing | ABM Specialist | Paid Media Specialist | B2B Marketing

Role
Digital Marketing Manager -north America, Latam Geo and Large Deals at Tata Consultancy Services
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers

About Rohan Nag

What started off as a random thought to explore the world of digital media and marketing has resulted into a full time career in this space. Currently working with TCS in the Centre of excellence Digital Marketing core team. Managing the digital marketing initiatives for North America, LATAM Geo and Large Deals.In person I am Soft spoken and calm by nature, love travelling and exploring new places, foodie and a sports enthusiast.

Experience

  1. Digital Marketing Manager -north America, Latam Geo and Large Deals

    Tata Consultancy Services

    Dec 2020 — Present · Pune, IN

    1.Part of the Digital Marketing Centre of Excellence leadership team.2.Spearhead the planning and execution of ABM campaigns.3. Spearhead the planning and execution of TCS Marathon promotions on multiple digital marketing channels.4.Strategic planning and growth of key accounts in NA and LATAM regions.5.Manage cross channel end to end paid Digital Marketing campaigns for North America, LATAM and Large deals.( LinkedIn, Google/Youtube, Programmatic, Meta and Marketo)6.Campaign media planning, audience persona defining (ICP-Ideal customer profile) based on collaboration with sales and marketing units.7.Help various units define their paid strategies on social media, google and programmatic. full funnel approach based on AIDA model.8.Have spearheaded campaigns for TCS LATAM Geo page on LinkedIn to maintain highest share of voice in region.9.Execute AI campaign initiatives on paid channels like LinkedIn and google based on various AI driven targeting options and content.10. Complete C-suite stakeholder management from North America and LATAM regions11. B2B Content Marketing ( whitepaper, blogs, E-books and Brochures)

Education

  • FLAME University

    Master of Business Administration - MBA, Communication Management

    2017 — 2019

  • New Horizon PU College

    PUC, PCME

    2011 — 2013

  • CMS Jain University

    Bachelor of media studies, Communication and Media Studies

    2013 — 2016

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Rohan Nag — Digital Marketing Manager -north America, Latam Geo and Large Deals at Tata Consultancy Services in Bengaluru, KA, IN | Unifers