Rohan K.

About Rohan K.

Master’s graduate in Advertising and Public Relations with experience across EV, consumer tech, and beauty & skincare. I specialise in campaign delivery, account management, and creative storytelling backed by strong analysis and consumer insight. My work bridges strategy and execution, turning brand objectives into impactful campaigns. With hands-on experience in social media, copywriting, and client servicing, I focus on building meaningful brand narratives that drive engagement and measurable results.

Experience

1. Marketing Manager

   Abalone Organics

   Oct 2025 — Present · New Delhi, IN

   Spearheaded B2B expansion by identifying high-value partners, establishing enduring client relationships and driving strategic collaborations that strengthened Abalone Organics’ industry presence while consistently unlocking new revenue channels across domestic and international markets.2. Directed e-commerce and quick-commerce marketing initiatives with a data-driven approach, elevating brand visibility, optimising customer acquisition funnels, and ensuring efficient platform performance to enhance conversions, consumer reach and overall marketplace impact.3. Led end-to-end new product development and social media strategy, from market research and formulation planning to digital content optimisation, creating high-impact launches that reinforced brand authority, accelerated growth and aligned products with evolving consumer expectations.

Education

• Swayam- MOOCS

  Diploma of Education, Digital Communication and Media/Multimedia

• University of Delhi

  Bachelor of Arts - BA, Business, Management, Marketing, and Related Support Services

• Digital Technology Institute - DTI

  Diploma of Education, Digital Communication and Media/Multimedia

• Guru Gobind Singh Indraprastha University

  Master of Arts - MA, Mass Communication/Media Studies

• Manava Bharti India International School

  10, 10+2, Business/Commerce, General