Rohan J.
Seo - Aso Lead @Jio Finance Platform And Service Limited
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WORK HISTORY
Seo - Aso Lead @Jio Finance Platform And Service Limited
Navi Mumbai, IN
Working on organic and web-to-app growth initiatives across JioFinance, focusing on scalable acquisition, measurement, and platform governance- Led organic and ASO initiatives across app and web, working closely with product teams to improve discovery, positioning, and acquisition quality- Launched and scaled the jiofinance.in website as an acquisition channel, enabling structured web-to-app journeys across the Jio ecosystem- Worked on mobile attribution, web analytics, and lifecycle measurement, improving clarity on acquisition and downstream user journeys- Supported lifecycle communication and engagement systems, ensuring accurate event tracking and data readiness for retention and campaign execution- Built recurring performance tracking and reporting views (daily, weekly, monthly) to improve visibility and reduce manual reporting effort for teams- Contributed to search visibility and indexing improvements for a new domain through metadata and structured data experimentation- Supporting hybrid rendering approaches (CSR, SSR, SSG) to balance performance, discoverability, and scalability across key journeys- Worked closely with engineering and other teams during a domain migration to help minimise traffic and visibility impact- Supported user journey analysis through behavioural and interaction insights to identify friction points and inform experience improvements- Enabled cross-domain tracking and coordination across Jio entities to make business contribution and traffic flow more visible- Acted as a key support point for organic growth and tracking initiatives across multiple JioFinance businesses- Coordinated with external partners, supporting onboarding, execution tracking, and billing processes for growth initiatives.
EDUCATION
University of Mumbai
Bachelor's degree, Mass Communication/Media Studies
ABOUT ROHAN J.
I work in organic and app-led growth, with 7+ years of experience supporting scalable user acquisition across BFSI and eCommerce platforms.My work focuses on moving beyond surface-level growth metrics to understand how users discover, convert, and engage across web and app journeys. I typically operate at the intersection of marketing, product, and analytics, helping teams improve acquisition quality and measurement clarity at scale.At JioFinance, I work on organic and web-to-app growth initiatives across the JFS ecosystem, contributing to- Full-funnel visibility across acquisition and activation journeys- Improving the connection between web discovery and app installs- Supporting scalable infrastructure for organic growth and discoveryPreviously, I supported growth for financial brands at Performics India and US-based eCommerce businesses, working on large-scale SEO programs, complex site migrations, and content-led acquisition initiatives. Across roles, I’ve spent significant time translating organic performance signals into clear inputs for product and business teams.I enjoy working on problems where scale introduces complexity; whether that’s measurement, platform transitions, or cross-team coordination and helping teams build growth systems that are reliable, repeatable, and less dependent on paid channels.
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