Rohan Jaideep
Marketing Analytics & Strategy Consulting | Senior Consultant at Analytic Edge
- Role
- Senior Consultant at Analytic Edge
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rohan Jaideep
I am a data analytics consulting professional with experience leading Marketing Mix Modeling projects across industries such as Consumer Packaged Goods (CPG), e-commerce, insurance, and real money gaming. My work bridges data driven insights with strategic decision making, helping businesses optimize marketing budgets and maximize ROI through both short-term and long-term impact analysis.With Python, Excel, and SQL as my core technical skills, I specialize in transforming complex data into predictive models and actionable insights that inform business strategy. I’m passionate about leveraging analytics to shape smarter marketing decisions and continuously refining my expertise in this fast-evolving space.Let’s connect to explore how data-backed strategies can drive measurable business growth!
Experience
Senior Consultant
Apr 2025 — Present · Bengaluru, IN
Spearheading global initiatives for a Fortune 500 tech giant.Leading full-funnel Marketing Mix Modeling across international markets, covering KPIs from Awareness to Revenue. Delivering strategic insights to drive data informed decisions and optimize media budget allocation across channels.
Education
PES University
B.TECH, Electronics and Communications Engineering
2018 — 2022
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