Rohan Innis
Paid Social Advertising Specialist @BizIQ - Smart Growth Marketing
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WORK HISTORY
Paid Social Advertising Specialist @BizIQ - Smart Growth Marketing
Development of the Paid Social product for the organization, providing insight and guidance on all things related to the Meta Advertising platform. From sales and account access troubleshooting to campaign setup, maintenance and optimizations. • Manage media buying and advertising strategy for SMB clients across a variety of verticals (auto, fashion, hobbyist, etc.). Focused on Lead Generation, Branding, and E-commerce. • Assist in writing Social Media content posts and light creative design via Canva and Sprout Social. • Provide daily, weekly, and monthly reports and check-in updates via first and third-party data from Facebook Business Manager and other data sources via Swydo. • Coordinate with sales, internal fulfillment, account management, web development, and creative teams for pixel maintenance/troubleshooting, ad account setup and launches, sales quotes, and creative refreshes. • Contribute to internal documentation for paid social/meta advertising knowledge and training. • Utilize Zapier to setup automated lead email notifications for clients.
EDUCATION
University of Portland
Bachelor's of Science, Organizational Communication, Leadership
ABOUT ROHAN INNIS
As a Senior Media Buyer and Senior Social Advertising Specialist, I take pride in helping…
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