Rohan Gupta

About Rohan Gupta

I am a results-driven marketing and growth strategist with B2B, B2C & B2B2C…

Experience

1. Head Marketing & Growth, Amazon Fuse

   Amazon

   May 2022 — Present · Mumbai, IN

   Amplified acquisition efficiency and customer retention by crafting bespoke, insight-led marketing interventions aligned with strategic partner ecosystems. Engineered and executed high-impact co-branded marketing programs with leading telecom, OEM, and digital partners to accelerate digital product penetration. Conducted exhaustive partner capability mapping to architect hyper-personalized acquisition journeys tailored to ecosystem strengths and audience behaviors. Instituted robust A/B testing protocols to optimize creative execution, refine messaging cadence, and elevate campaign precision. Authored scalable lifecycle marketing playbooks designed to deepen partner engagement, enhance user retention, and unlock recurring revenue streams. Orchestrated seamless cross-functional collaboration with product, tech, and analytics teams to align marketing strategy with platform capabilities and customer experience objectives.

Education

• Boston University Questrom School of Business

  Strategic Social Media Marketing

  2018 — 2018

• Shri Ram College of Commerce

  Bachelor of Arts - BA

• Shri Ram College of Commerce

  B.A. Hons

  1999 — 2002

• Institute of Management Technology, Ghaziabad

  PGDBM

  2003 — 2005

Skills

• Business Strategy
• Program Management
• Outsourcing
• Customer Lifecycle Management
• Customer Experience
• Team Management
• Business Development
• Product Management
• Product Marketing
• Vendor Management
• Product Planning
• Distribution Strategies
• Customer Relationship Management (Crm)
• Trade Marketing
• Vas
• Cross-Functional Team Leadership
• Management
• Strategy