Rohan Mitra

Brand & Product Strategy Director | Giftogram

Role
Director of Creative Strategy at Giftogram
Location
Jersey City, NJ, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Rohan Mitra

In digital marketing for over 15 years, specializing in creative strategy. My approach to marketing strategy is rooted in CX and UX design practices, stemming from a dual background in computer science and traditional graphic design.I handle all things digital: everything from pulling creative insights from demographic data pools, to building product wire-frames and information architecture, to developing functional prototypes, to thinking through organic and paid social media playbooks and more.I\'m currently leading brand and creative strategy at Giftogram, the leading digital gift card platform for employee rewards; feel free to drop me a line!

Experience

  1. Director of Creative Strategy

    Giftogram

    Oct 2025 — Present · NJ, US

    Leading creative and design strategy for Giftogram\'s in-house marketing department. Responsible for overall brand strategy as well as owning the digital customer experience: beginning with demand gen marketing, moving through owned/earned and sales enablement content, and ending with product UX and functionality.

Education

  • Rutgers University

    Bachelor's degree, Computer Science

    2007 — 2011

  • Rutgers University

    Bachelor's degree, Visual and Performing Arts

    2007 — 2013

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Rohan Mitra — Director of Creative Strategy at Giftogram in Jersey City, NJ, US | Unifers