Rohan D.

About Rohan D.

I work in performance marketing with a core focus on lead generation through Google Ads…

Experience

1. Digital Marketing Associate

   Horizon Proptech Private Limited

   Feb 2025 — Present · Mumbai, IN

   Google AdsPlanned, launched, and optimized paid search campaigns leveraging keyword targeting, advanced bidding strategies, and A/B testing. Achieved higher conversion rates, lowered CPC, and consistently drove qualified leads to client websites.2. Meta Ads (Facebook & Instagram)Managed and scaled social media ad campaigns using precise audience segmentation, retargeting, and dynamic creatives. Optimized campaigns based on real-time insights to maximize ROAS, boost brand visibility, and increase conversions across both platforms.3. Google Tag Manager (GTM)Implemented and maintained event tracking, conversion pixels, and custom tags through GTM. Ensured accurate data collection for campaign attribution, user behavior insights, and end-to-end performance tracking.4. ClickCease (Ad Fraud Protection)Deployed ClickCease to prevent click fraud and safeguard ad spend. Regularly analyzed fraud reports, blocked suspicious IPs, and optimized targeting to protect ROI and maximize budget efficiency.5. Google Search ConsoleMonitored site performance in search results, identified technical SEO issues, and improved indexing. Supported paid and organic strategies by ensuring website health and accurate visibility.6. Google Analytics (GA4)Leveraged GA4 to analyze user behavior, acquisition channels, and conversion flows. Monitored KPIs such as active users, engagement rates, and goal completions (purchases, sign-ups, etc.). Provided actionable insights to optimize campaigns and enhance overall digital strategy.

Education

• Mumbai University Mumbai

  Bachelor's degree, Computer Science

• Dgmark Institute

  Advance Digital Marketing Course, Advertising