Rohaan Joseph
Premium Brand Marketing Executive | Ciphercode | Turning Anti-Counterfeiting Into Competitive Advantage | Consumer Trust Builder
- Role
- Marketing Executive at Ciphercode
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Rohaan Joseph
Two years ago, I joined Ciphercode with one mission: help premium brands protect what…
Experience
Marketing Executive
Oct 2023 — Present · IN
Marketing Executive October 2023 - Present (2+ years) Bengaluru, India Driving marketing initiatives to help premium brands fight counterfeits, ensure compliance, and build direct consumer relationships. THE CUSTOMER PROBLEMS WE SOLVE: Premium personal care, fashion, and wellness brands (20-100 employees, Rs 3-50Cr revenue) losing significant revenue to counterfeiting while having zero direct consumer connection. MY CONTRIBUTIONS: • Lead Generation: Supporting outreach to COOs, CMOs, and Founders facing brand protection challenges • Content Marketing: Creating educational content about counterfeit risks, compliance requirements, and consumer trust • Campaign Support: Contributing to marketing initiatives that have delivered 160x ROI for clients • Client Success: Helping communicate value propositions that led to Rs 47L monthly revenue recovery for fashion brand • Customer Relations: Actively worked on building trust, fostering loyalty, and aligning solutions with customer needs to enhance overall satisfaction and long-term retention. • Web Designing + SEO: Designed and developed the company website using Figma for UI/UX layouts, creating visually engaging designs, writing optimized content, and implementing SEO best practices to improve visibility. KEY FOCUS AREAS: Brand protection awareness campaigns EU Digital Product Passport compliance education Premium brand customer acquisition Anti-counterfeiting solution positioning CLIENT IMPACT I\'VE SUPPORTED: product authentications delivered 160x campaign ROI achieved for multiple brands Zero compliance failures for EU exports 34% increase in repeat purchases for wellness brand Target Audience I Serve: Premium brand leaders in personal care, fashion, wellness, and consumer electronics who prioritize authentic customer relationships and brand protection.
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