Ron Greenberg

About Ron Greenberg

Innovator in Eye Care | Dedicated to Patient Independence, Vision & Practice SustainabilityWith nearly 40 years in eye care, I’ve been privileged to take part in many of the innovations that shaped our field—from phacoemulsification and foldable IOLs to refractive surgery, dry eye integration, and today’s wave of consolidation driven by corporations and private equity.Through every chapter, one truth has guided me: the patient experience defines success. Managing expectations, supporting independence, and delivering quality of life are just as vital as clinical outcomes.At Medical Eyeglass Center (MEC), I help practices turn their optical dispensaries into the final step in Best Corrected Vision. Our model expands patient services, delivers care beyond cataracts, and strengthens financial performance—without disrupting practice dynamics or requiring major capital.In addition to my work with MEC, I actively support other initiatives that impact the quality of care delivered to patients every day, ensuring that advancements in business models never come at the expense of patient well-being.I’m passionate about partnering with professionals who believe, as I do, that great eye care means thriving patients and thriving practices.

Experience

1. Executive Vice President Business Development

   Medical Eyeglass Center

   Jan 2013 — Present · Sarasota, FL, US

   As Executive Vice President of Business Development at Medical Eyeglass Center (MEC), I draw on nearly 40 years of experience in the eye care industry to help practices transform their optical dispensaries into patient-centered engines of care and profitability.Founded in 1978, MEC has been a trusted partner to ophthalmic providers for decades. Our mission is simple: ensure the optical dispensary becomes the final step in delivering Best Corrected Vision, while enhancing patient satisfaction and strengthening the financial stability of the practice.With more than four decades of expertise in Optical Dispensary Development, MEC supports practices nationwide by providing consistent, measurable programs that:Elevate the patient experienceStreamline patient flow and care deliveryGuarantee excellence in service and product qualityDeliver reliable profitability without disrupting practice dynamicsWhile over 70% of ophthalmic practices offer an optical component, fewer than 20% generate meaningful profits. MEC changes that reality. By aligning clinical care with business performance, we ensure practices can focus on what matters most—quality care and thriving patients.

Education

• Indiana University Bloomington

  Bachelor of Science, Parks, Recreation, Leisure, and Fitness Studies

  1977 — 1981

Skills

• Competitive Analysis
• Selling
• Start-Ups
• Product Launch
• Product Marketing
• Sales Presentations
• Market Planning
• Sales
• Leadership
• Capital Equipment
• P&L Management
• Healthcare
• Business Development
• Direct Sales
• Team Building
• Management
• Forecasting
• Cold Calling
• Marketing Management
• Medical Devices
• Product Development
• Integrated Marketing
• Pharmaceutical Industry
• Business Planning
• Product Management
• Sales Operations
• Surgery
• Customer Service
• Marketing
• Optometry
• B2b
• Business Strategy
• Coaching
• Strategic Planning
• Sales Management
• Market Development
• Ophthalmology
• Budgets
• Sales Process
• Physicians