Roglly Centeno

About Roglly Centeno

If you’ve ever shipped or received a FedEx package, chances are you’ve used one or more of my products!As a Principal Product Manager at FedEx, I work for what I consider to be a technology company — which happens to have trucks and airplanes. Over my career, I’ve successfully created and executed digital product strategies and feature enhancements with a global impact.Some career highlights include:At FedEx, I created the strategy and roadmap to introduce machine learning models to digital tracking products. FedEx was spending $53M a year on customer service calls related to tracking problems, with 20% of customers reporting tracking-related issues. I came up with an idea for a global solution that predicts estimated delivery date and time windows for delivery of FedEx packages using machine learning models. This decreased customer tracking problems by 30% and customer service calls by 25%. Earlier, when I first joined the FedEx team, we had a major onboarding issue: 30% of customers reported having problems with the sign up process, and sign up costs were 4X what was expected for the platform. I successfully influenced leadership and stakeholders to change the identity verification, and streamlined and redesigned the sign up and renewal processes to make them more efficient. This increased the acquisition rate from 1M a year to 5M a year, and saved $30M in the 5 years following implementation.On a personal note, I’ve completed 4 marathons including 1 as part of the Dopey Challenge, an endurance race that requires participants to run a 5k, 10k, half marathon and full marathon back to back in 4 days. I enjoy challenges and doing things outside of my comfort zone.

Experience

1. Principal Product Management, Fedex Com Tracking

   FedEx

   Jan 2022 — Present · Orlando, FL, US

   Manage strategy and execution for tracking application for customers that generates $70B+ ARR - Developed a new tracking feature by leading cross-functional teams, reducing customer service calls by 25% and saving $6M per year- Launched new in-app capability powered by ML to address customer-reported tracking issues, reducing tracking problem incidence by 30%- Coached and mentored 5 product managers, growing their skills in product strategy.

Education

• Universidad Nacional Experimental Simón Bolívar

  Bachelor

• Baylor University - Hankamer School of Business

  Masters

• The University of Texas at Austin - The Red McCombs School of Business

  MBA