Roger Throckmorton

About Roger Throckmorton

Experienced Product Development Leader with over 32 years of expertise guiding products from concept to market across eCommerce and various industries, from healthcare to mom and pops. I specialize in aligning technical development with market demands and customer insights.In my current role, I’ve led the transformation of branding and product strategy efforts, launching web platforms and niche product lines while working cross-functionally with IT, purchasing, sales, and marketing teams. I\'m passionate about building thoughtful, scalable solutions that serve both business goals and end users, particularly within patient care, accessibility, and health-focused products.Core strengths include:Product Lifecycle Management (PLM)Market & Competitive Trend AnalysisCross-functional Collaboration (IT, Purchasing, Sales, Marketing)Digital Strategy for Product VisibilityContent Creation

Experience

1. Chief Brand Director

   International Plastics

   Jun 2008 — Present

   Drive company-wide product development, branding, and digital innovation initiatives across B2B and B2C markets. Work closely with Amazon FBA, IT, Purchasing, sales, and marketing teams to develop and launch new product lines, elevate the company’s digital presence, and continuously align product strategy with market needs.Launched and scaled eCommerce platforms and boutique product sites targeting niche customer segmentsPartnered with technical and creative departments to support cross-functional product developmentTranslated customer insights into product enhancements and branding adjustmentsSupported purchasing and executive team by helping prioritize product and packaging changesManaged creative content production, including video, photography, and blog materialsDeveloped internal training content and supported external sales enablement effortsLed brand messaging strategy across digital platforms, press, and customer-facing channels

Education

• Miami Ad School Atlanta @ Portfolio Center

  Cert. Of Graduation, Art Direction

  1993 — 1995

Skills

• Management
• Trade Shows
• Business Development
• Digital Marketing
• Online Advertising
• Online Marketing
• Business-to-Business (B2b)
• Word Press
• Branding
• Blogging
• Marketing
• Public Speaking
• Direct Marketing
• Strategic Planning
• Strategy
• Brand Development
• Social Networking
• Brand Awareness
• Marketing Communications
• Direct Mail
• Google Adwords
• Competitive Analysis
• Creative Direction
• Creative Strategy
• Leadership
• SEO
• Entrepreneurship
• Corporate Branding
• Google Analytics
• Interactive Marketing
• Graphic Design
• Adobe Creative Suite
• Customer Service
• Search Engine Optimization (SEO)
• B2b Marketing
• Marketing Management
• Microsoft Office
• Sales
• Email Marketing
• Team Leadership