Jacqueline Rogers

About Jacqueline Rogers

Shaping the intersection of business and brand to build high-performing teams, a unified vision, and a powerful brand presence. My expertise lies in leading effective teams, developing strategically aligned programs and partnerships, driving organizational design, launching and reimagining brands, and creating purposeful experiences and content for the audiences we serve. My career has been intentionally built to bridge these disciplines — designing organizations that scale, brands that resonate, and systems that empower people to do their best work. As Chief Communications & Operating Officer at Capital Square, I lead enterprise-wide initiatives across operations, organizational strategy, brand strategy, marketing & communications, investor relations, human resources, and technology. I also shape the company’s brand narrative and content strategy — defining identity, elevating messaging, and creating integrated, audience-centered content and experiences that build trust and drive engagement across all stakeholders. My work focuses on strengthening the organization by aligning teams, optimizing systems, and ensuring strategy, communication, and execution move in lockstep to support sustained growth.I bring a hybrid foundation: an MBA from the UVA Darden School of Business and an MS in Brand Strategy from the VCU Brandcenter, paired with deep experience in strategy and design thinking. This enables me to translate organizational priorities into cohesive systems, scalable processes, compelling stories, and actionable plans. I thrive where clarity, creativity, and disciplined execution must coexist, and where scaling a business requires structural rigor and inspired leadership.My earlier work with global brands such as Amazon, Lyft, BMW, Marriott, Hilton, The Ritz-Carlton, Four Seasons, SoulCycle, and Tumblr shaped my belief that brand, experience, and operations are inseparable. The strongest companies are intentionally designed: their internal systems reflect their external promise, and their culture reinforces their strategy.At my core, I’m committed to building relationships, identifying efficiencies, and raising the bar for quality across people, products, and experiences. I believe in the power of design thinking as a conduit for solving complex problems and enabling meaningful change across organizations. I believe we, as a society, can design the world we want to live in— one that propels people and organizations forward. There is always a better way, and I make it my mission to find it.

Experience

1. Chief Communications & Operating Officer (COO)

   Capital Square

   Oct 2022 — Present · Richmond, VA, US

   Brand Strategy, Marketing & Communications, Investor Relations, Operations, Human Resources, Technology, Organizational Strategy, Corporate Responsibility & Sustainability Chief Marketing Officer, Capital Square Housing Trust

Education

• University of Virginia Darden School of Business

  Master of Business Administration (MBA)

• VCU Brandcenter

  Master of Science (M.S.), Marketing & Advertising; Brand Strategy

• Christopher Newport University

  Bachelor of Arts (B.A.), Communication Studies; English-Journalism

Skills

• Brand Development
• Digital Media
• Event Management
• Digital Strategy
• Strategic Communications
• Project Management
• Social Networking
• Nonprofit Organizations
• Social Media
• Sports Marketing
• Digital Marketing
• Relationship Marketing
• Brand Management
• Fundraising
• Marketing Strategy
• Final Cut Pro
• Presentations
• Qualitative Research
• Consumer Insight
• Non-Profits
• Creative Strategy
• Leadership
• Marketing
• Automotive Marketing
• Branding
• Integrated Marketing
• Public Relations
• Public Speaking
• Creative Briefs
• Creative Resourcing
• Event Planning
• Tumblr
• Program Development
• Management
• Research
• Market Research
• Video Editing
• Experiential Events
• Sponsorship
• Luxury Brand Marketing