Roger Sho Gehrmann

About Roger Sho Gehrmann

I’m Roger Sho Gehrmann, and I’ve spent my career at the intersection of advertising creative, music strategy and sonic branding. Right now, I’m the VP of Integrated Partnerships at Songtradr/MassiveMusic, where I get to work on creating meaningful connections between brands and audiences through sound.Back in 2019, I co-founded Studio Resonate, an award-winning audio creative studio that’s helped drive over half a billion dollars in media sales for SiriusXM. During my time as Executive Creative Director for SiriusXM/Pandora/Stitcher, I led the rebrand of SXM Media, the world’s largest ad-supported audio network, and became the go-to Audio Media Evangelist—sharing the stage at CES, SXSW, and Cannes Lions to talk about the power of sound in brand storytelling.Today, I’m all about pushing boundaries at Songtradr/MassiveMusic. I lead projects that bring together music, technology, gaming, and sonic branding to craft unforgettable brand experiences. I’m also passionate about ensuring the future of sound is diverse and inclusive, through the \'Stand For Sonic Diversity\' and \'Balance The Mix\' initiatives - and I’m constantly advocating for equitable voice casting and sonic diversity in everything we do.

Experience

1. Advisor

   Oasis Consortium

   Feb 2021 — Present

   Creating industry-wide brand safety standards, advocating for both user safety and brand safety, and developing & promoting adoption of universal brand safety standards.Oasis Consortium summons key stakeholders across digital platforms to create a shared foundation for brand safety, defining and promoting meaningful standards and guidelines. We are dedicated to the O.A.S.I.S. Principles for brand safety: Openness, Accountability, Security, Innovation, and Sustainability.

Education

• UNSW

  Bachelor of Digital Media, Design and Media Arts

  2001 — 2003

• Stanford University

  Innovation and Entrepreneurship Professional Certificate, Creativity & Innovation

  2016 — 2018

• East Sydney Business Enterprise Centre

  Cert IV in Business, Small Business Management

  2006 — 2007

Skills

• Art Direction
• User Experience
• User Interface Design
• Web Design
• Graphic Design
• Mobile Applications
• Social Media
• Digital Media
• Digital Marketing
• Corporate Communications
• Corporate Branding
• Advertising
• Information Architecture
• Wireframes
• Ios Development
• Photoshop
• Digital Illustration
• Icon Design
• Software Development
• Web Applications
• Creative Direction
• Creative Strategy
• Creative Solutions
• Digital Publishing
• Ipad Magazines
• Mobile Publishing
• Digital Strategy
• Magazines
• Mobile Content
• Concept Development
• Interaction Design
• Illustration
• Indesign
• User Experience Design
• Usability
• Graphics
• Online Advertising
• Social Media Marketing
• Content Strategy
• Wireframing