Roger Paulson

About Roger Paulson

Over the past two decades, I’ve built a career at the intersection of business strategy, customer engagement, and collaborative learning. My passion lies in helping organizations uncover what truly works—by facilitating peer-to-peer knowledge exchange, leveraging CRM systems for strategic advantage, and delivering experiences that generate actionable insights. Since 2006, I’ve held a variety of leadership roles at the UW-Madison E-Business Consortium (UWEBC), a university-industry partnership committed to advancing business best practices across functional areas. In my time as Practice Director, Group Practice Director, and now Practice Area Development Director, I’ve designed and led more than 290 collaborative learning events for senior leaders across 70+ member companies—earning some of the highest satisfaction scores in the Consortium’s history. Along the way, I’ve helped shape and scale core offerings, introduced data-informed planning processes, and led the successful implementation of Microsoft Dynamics CRM as UWEBC’s primary engagement platform. Currently, I am leading a key strategic initiative to transition UWEBC from Dynamics to Salesforce and Blackthorn Event Management. Prior to joining UWEBC, I served as Vice President of Marketing and Sales for Master Coating Technologies, where I built an international marketing and sales strategy that helped grow revenue by more than 800% in under two years. From establishing brand identities to training distributor reps, I learned what it means to lead and execute in fast-paced entrepreneurial environments. My approach centers on collaboration—bringing people together to share, reflect, and solve challenges collectively. Whether it’s building out new learning formats or using CRM data to inform strategy, I’m motivated by creating systems and spaces that enable people and organizations to grow. I’m always curious about how leaders are rethinking customer connection, strategy, and value creation in their organizations. If you\'re tackling those challenges—or just enjoy trading ideas—I’d love to connect. Specialties: Customer Relationship Management (CRM) Systems Executive Relationship Building and Nurturing Customer Care Strategy & Operations Customer Experience Strategy Public Speaking Event Planning & Facilitation

Experience

1. Membership Operations & Engagement Transformation Director

   Uwebc University Of Wisconsin E-Business Consortium

   Jun 2024 — Present · Madison, WI, US

Education

• University of St. Thomas - Opus College of Business

  MBA

• University of Wisconsin-Madison

  BA