Roger McMinn

About Roger McMinn

Accomplished marketing professional with proven experience overseeing content development for financial products and services. Leverages expertise as both a leader and individual contributor, managing the end-to-end marketing program lifecycle from concept to launch. Adds value in digital advertising, engages an audience to drive product adoption and effectively communicate complex product information into easily understandable concepts. CORE COMPETENCIES Marketing Content Creation Marketing Program Management Digital Marketing Cross-Functional Collaboration Creative Marketing Decision-Making Full Marketing Lifecycle Oversight Team Leadership & Management Strategic Planning & Execution Increasing Client Engagement Continuous Process Improvement

Experience

1. Director of Marketing Communications

   Clark Capital Management Group

   Mar 2025 — Present

Education

• Northwestern University

  Master's degree, Information Design and Strategy

  2015 — 2018

• Drexel University

  MBA, Marketing

• Penn State University

  BS, Finance

Skills

• Advertising
• Finance
• Fitness
• Strategic Planning
• Thought Leadership
• Sales
• Email Marketing
• Management
• Investments
• Speech Writing
• Leadership
• Project Management
• Fixed Income
• Copywriting
• Information Design
• Corporate Training
• Strategy
• Teaching
• Public Speaking
• Social Media Marketing
• Mentoring
• Marketing Communications
• Business Development
• Digital Marketing
• Program Management
• Customer Service
• Writing
• Information Strategy
• Equities
• Marketing Strategy
• Mutual Funds
• Variable Annuities
• Coaching
• Strategic Communications
• Marketing
• Relationship Management
• Direct Marketing
• Analytics
• Internal Communications
• Financial Services