Roger Byrne
Director of Sales & Partnerships, Carbon Ads (Buysellads) @BuySellAds
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WORK HISTORY
Director of Sales & Partnerships, Carbon Ads (Buysellads) @BuySellAds
I run advertiser and publisher relationships for Carbon Ads, the ad network built for developer audiences.Carbon Ads puts small, relevant ads inside developer tools, documentation, and open source projects. We reach engineers in places where traditional advertising simply doesn\'t show up.On the advertiser side, I work with dev tool companies (MongoDB, GitLab, Google Cloud, among others) to build campaigns that reach software engineers in-context: inside IDEs, CLIs, docs sites, and AI tools.On the publisher side, I manage relationships with 600+ developer properties and help open source maintainers and dev tool creators earn real revenue through ads their users don\'t hate.$120M+ paid to publishers since the network started. 15 years of continuous operation, longer than every competitor in the space combined.
EDUCATION
Bedford College
HNC
SKILLS
ABOUT ROGER BYRNE
Developer tools have an advertising problem.Meta and LinkedIn CPMs keep climbing. Engineers run ad blockers. The places developers actually spend their time (IDEs, CLIs, documentation, open source projects) don\'t run traditional display ads.I\'ve spent 15 years working on this at Carbon Ads, which is part of BuySellAds. We\'re the ad network that companies like MongoDB, GitLab, and Google Cloud use to reach engineers inside the tools they actually use every day.The publisher side matters just as much to me. We\'ve paid $120M+ to open source maintainers, documentation sites, and developer communities. They use Carbon because the ads are relevant and don\'t make their projects look cheap.What I spend my time on- Getting dev tool companies in front of engineering audiences across 600+ properties- Helping OSS maintainers and dev tool creators make money without selling out their users- Figuring out ad formats for IDEs, CLIs, AI tools, and developer docs (these didn\'t exist a few years ago)If you\'re marketing a developer tool and can\'t seem to reach engineers, or you run an open source project and want actual revenue instead of donations, drop me a message.
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