Roger Krastz

About Roger Krastz

I’m a Senior Video Producer with over 11 years of experience leading end-to-end production across digital, social, live, and experiential projects. I work at the intersection of creative development and execution—partnering with brands, creative teams, and stakeholders to shape content, oversee production from concept through delivery, and bring ideas to life.My background spans branded, editorial, and entertainment content across retail, lifestyle, sports, and technology. I’ve produced and led work for organizations including The Fresh Market, Adidas, Bose, AMEX, DoorDash, Puma, Showtime, and HBO, as well as editorial and entertainment programming at Complex Networks, XXL Magazine, The Source, SiriusXM, and Townsquare Media. I’m most effective in roles where I can balance creative ambition with operational clarity, and I’ve worked closely with creative and marketing agencies as both a production lead and client-side partner.

Experience

1. Head of Digital Content Strategy

   Firework

   Apr 2023 — Present · New York, NY, US

   Lead digital content campaigns for enterprise clients leveraging Firework’s SaaS livestream and shoppable video platform, delivering 50%+ growth in views and engagement for partners like Lego UK, Albertsons, and Sam’s Club-Drive strategy and execution of digital programs, influencer campaigns, and multi-platform content initiatives for enterprise and retail brands-Act as primary client-facing lead, developing media plans, presenting strategies, and ensuring campaigns align with brand voice, growth goals, and market trends-Manage creatives, targeting, and performance testing with data-driven experimentation, maximizing ROI and driving continuous improvement-Build and optimize campaigns across social, paid, and influencer channels to connect the right message with the right audiences

Education

• Borough of Manhattan Community College

  A.S.

Skills

• Creative Writing
• Radio Broadcasting
• Video Editing
• Social Media Communications
• Fashion Illustration
• Microsoft Office
• Corporate Events
• Digital Media
• Stage Management
• Event Management
• Public Speaking
• Private Events
• Web Editing
• Fashion Design
• Event Production
• Digital Audio
• Public Relations
• Online Marketing
• Blogging
• Audio Editing
• Stage Shows
• Fashion Styling
• Fashion
• Radio Editing
• Fashion Blogging
• Telephone Interviewing
• Facebook
• Fashion Shows
• On-Camera Talent
• Live Events
• Audio Post Production
• Film Production
• Interviewing
• Social Media
• Project Coordination
• Radio Production
• Special Events Coordination
• Social Media Marketing
• Editing
• Special Events