Roger Kamholz
SVP, Content Strategy Lead @Bank of America
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WORK HISTORY
SVP, Content Strategy Lead @Bank of America
New York, NY, US
Lead Wealth and Enterprise content pods within BofA\'s Content Marketing Center of Excellence, directing a team of multimedia editors and producers serving Merrill, BofA Private Bank, and enterprise initiatives. Report to Director of Content Marketing— Orchestrate content strategy and programming across client and prospecting channels for $3.8T wealth management division, commercializing thought leadership from Chief Investment Office and BofA Global Research— Architect content marketing integrations and campaign extensions for enterprise initiatives including bank\'s sports platform and Global HR, ensuring brand consistency across employee touchpoints— Leverage data analytics and marketing technology to optimize content library performance, driving measurable improvements in SEO/GEO rankings, audience engagement, and brand favorability metrics— Collaborate with distribution teams to execute multi-channel campaigns across owned, social, and paid media, maximizing content ROI and customer lifetime value
EDUCATION
Northwestern University
MSJ, Journalism; Magazine Publishing
New York University
BA, Art History; Economics
SKILLS
ABOUT ROGER KAMHOLZ
Content expert and experienced team leader with a deep background in digital marketing, journalism, editorial operations, brand strategy, copywriting, video production, and creative development. Seeking to advance digital-first brand storytelling to be more engaging and consequential for audiences, and more effective at driving value for businesses.
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