Roger Hooks

Role
Creative Director at 美超微
Location
San Jose, CA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Roger Hooks

Roger Hooks is a visionary force in corporate creativity, seamlessly blending…

Experience

  1. Creative Director

    美超微

    Jul 2016 — Present

    Lead in global brand strategy influencing messaging, look and feel for all corporate high revenue generating markets • Lead global design strategy development, and multi-channel disciplines for the 3.0 Brand launch into Tier 1 Enterprise Server Solution space • Bring both visual direction and hands-on leadership to team, while directly reporting to the VP of Head of Marketing, IR Executives and Chief Executive Officer to collaborate on branding strategy • Mentor creative managers in generating ideas and general concepts and then turn them into actions and projects for cross-functional teams • Proven track record in solving problems in brand and design culture I contributed to the increase of brand value from $500M to $3B in 13 years • Hired or participated in the hiring of all additional creative team members from 2007 to present, increasing the Global Creative Team 400% Highlights Lead team to create Superbowl experiential product training event delivering on $15M in new business. Lead team to create social media advertising for data center Report producing 150% better return than projected Lead team to create B2C direct marketing and online video production producing 8 Million views 58% click-through rate.

Education

  • Arizona

    Associate's degree, Design and Visual Communications, General

    1988 — 1989

Skills

  • Hardware
  • Marketing Strategy
  • Marketing Communications
  • Illustration
  • Creative Direction
  • Layout
  • Typography
  • Social Media Marketing
  • Web Design
  • Print
  • Photography
  • Event Planning
  • Brand Development
  • Web Development
  • Lifestyle
  • Online Advertising
  • Business Cards
  • Animation
  • Fireworks
  • Direct Mail
  • Photoshop
  • Public Relations
  • Market Analysis
  • Illustrator
  • Packaging
  • Social Networking
  • Art Direction
  • Dreamweaver
  • Graphics
  • Ethnicity
  • Adobe Creative Suite
  • Logo Design
  • Advertising
  • Copywriting
  • Online Marketing
  • Posters
  • Consumer Electronics
  • Corporate Identity
  • User Interface Design
  • Motion Graphics

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Roger Hooks — Creative Director at 美超微 in San Jose, CA, US | Unifers