Roger Fonsi
Senior Pmm & Customer Lifecycle Manager @Mode Mobile
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WORK HISTORY
Senior Pmm & Customer Lifecycle Manager @Mode Mobile
An earn-as-you-go platform, with $325M+ earned/saved by users, 2M+ 5-star Google Play reviews, and $40M raised from global investors.• : Develop full Product Marketing & Lifecycle strategy, defining the initiatives roadmap focused on DAU growth, retention, and streak optimization, scaling onboarding and CX for 90K+ DAUs and 900K+ MAUs.• : Drive growth experiments and product positioning, delivering within the first month a 26.2% uplift in app usage, 30% increase in frequency, and +5.8% ARPDAU through refined messaging, behavioral nudges and CTRs optimization.• : Design and run A/B tests, RFM cohort analyses, and iterative experiments to continuously improve engagement, and revenue impact, achieving a 143% uplift (2.4x growth) in push notification CTR—from 1.42% to 3.45%, along with a +10% conversion rate improvement on “App Launch” triggers.Skills: Customer experience · Product marketing · Data Analysis · Brand strategy · Business Strategy · Lifecycle & Retention
EDUCATION
ESPM Escola Superior de Propaganda e Marketing
Master of Business Administration (MBA), Gestão Empresarial
Hyper Island
Service Design and Customer Centric
São Paulo Digital School
Comunicamp - Formação em Marketing Digital , Marketing Digital
Rome Business School
Master's degree, Digital Growth & Business Transformation
Escola Conquer
Oratória para Negócios
Istituto Europeo di Design - IED São Paulo
Intensive UX Workshop
Tera
Especialização , UX Design
FGV - Fundação Getulio Vargas
Branding: Gestão e Construção de Marcas
Universidade Anhembi Morumbi
Bachelor's degree, Marketing
Echos Desirable Futures Lab
Business Experience Design
ESPM Escola Superior de Propaganda e Marketing
Branding e Pricing no Varejo
SKILLS
ABOUT ROGER FONSI
Global Product Marketing & Lifecycle Growth Leader with 10+ years of experience…
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